Psychology and Emotions Essay

Famous Film Critic Roger Ebert has said â€Å"Your intellect may be confused, but your emotions will never lie to you.†. Honorable members of the jury, respected teachers and my dear friends †¦A very pleasant good morning to one and all! Today I stand before you to speak for the motion on the topic â€Å"MAN IS A BUNDLE OF EMOTIONS†. Emotion is one of the most controversial topics in psychology. Love and hatred, joy and sorrow, sympathy and jealousy, disappointments and fulfillments always tear and toss him. His entire life moves around these emotions. He can ruminate on the past and can plunge into the future. Man is never satisfied with what he has. The more he has the more he wants. In simple words He is full of ambitions. It can be proudly proclaimed that we human beings are nothing but a bundle of emotions. Emotions represent us, shape us, make us and even have the capacity to break us. Emotions serve as a sophisticated system of internal guidance that can help us survive, develop and successfully compete. Emotions help us in making decisions as our feelings help us to make choices , help us in predicting and understanding behavioral responses in self and in others , facilitate in opening channels of communication, and enhance our capacity for relating to and connecting with each other . If emotions are so important then isn’t it natural that we should be the in the driver’s seat controlling and managing emotions, rather than letting them hijack our intellect, values and thinking. We should rule over our emotions rather than allowing our emotions to rule over us. I find it rather hilarious that importance of emotion is often neglected on the false pretext that man is a rational being. As the tumult of emotions unfolds within our bodies, intelligence is often forced to take a back seat. In the light of potency and power that emotions have over us is shaping our very own existence, it seems natural to infer that all of us must learn the art of managing our emotions. In the words of Rainer Maria â€Å" All those emotions are pure which gather you and lift you up; whereas those emotions are impure which seizes only one side of your being and so distorts you. If you hold back on the emotions–if you don’t allow yourself to go all the way through them–you can never get to being detached, you’re too busy being afraid. You’re afraid of the pain, you’re afraid of the grief. You’re afraid of the vulnerability that loving entails. But by throwing yourself into these emotions, by allowing yourself to dive in, all the way, over your heard even, you experience them fully and completely. An old proverb says that â€Å"You are what your thoughts are†. In this sense man is a bundle of thoughts, emotions and experiences. Every day we embark on a journey towards the University of World where we come across different people, different experiences and new learning’s. Every person acts as a teacher, only if we are ready to learn. In conclusion I quote Frank Luntz â€Å"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, which I won’t be able to interpret†.

Abdominal Aortic Aneursyms Essay

Aneurysms were first described by the 16th century anatomist and physician Vesalius, who believed they were simply a widening of the vessel (Collin et al 2009). An abdominal aneurysm (AAA) is a condition in which the abdominal aorta (a large blood vessel that supplies blood to the abdominal, pelvis and the lower limbs) becomes large and ballooning leading to the development of several symptoms. The condition more often occurs in males compared to females. It occurs more frequently in above the age 60. When the aortic aneurysm is larger than size, it is more likely to rupture causing life-threating problems. This is a medical emergency requiring critical care. This complication is present in about 20% of the people affected with AAA. Another complication with AAA is aortic dissection in which the innermost membrane of the blood vessel ruptures due to the intense pressure causing blood to be filled within the wall of the artery. The exact cause of the disorder has still not been unders tood clearly, but several risk factors may be present including:- See more:Â  The 3 Types of Satire Essay * Hypertension * High cholesterol levels * Obesity * Emphysema * Genetic factors * Smoking (Albright JL. 2006 & Hallett JW. 2008) Individuals affected with AAA initially may not have any symptoms. Symptoms of the condition usually develop suddenly due to rupture of the wall or breakage of the innermost wall. Sudden rupture of the abdominal aortic aneurysm, often without prior medical warning, is the 13th leading cause of morality in the US (Li, Z 2006). Some of the symptoms that can develop in AAA include:- * Abdominal pain (which may be severe, consistent and radiates to the legs, groin and the buttocks region) * Pulsations in the abdomen & palpitations * Nausea and vomiting * Anxiety and agitation * Abdominal rigidity * Cold and clammy skin * Presence of the abdominal mass * Excruciating pain in the limbs and back, when the AAA ruptures * Fatal outcomes in the case of ruptured AAA(Albright JL. 2006 & Hallett JW. 2008) When the AAA is small in size (less than 5 centimeters), no treatment is required. Antihypertensive may be needed to prevent any further complications from developing. Besides, if the individual has any risk factors that can worsen the condition, it needs to be rectified immediately (such as giving up smoking, weight reduction, lowering cholesterol levels, etc.). Periodic evaluations have been recommended to ensure that any risk can be identified and immediately taken care of (Albright JL. 2006 & Hallett JW. 2008). Surgery is required if the AAA is larger than 5.5 centimeters in size, as the risk for rupture or dissection is present. The Aneurysmal defect is repaired by inserting a surgical graft. This can be performed by two method namely the conventional approach or the endovascular approach. In the conventional approach, general anesthesia is utilized. A surgical incision is made below the breast bone, the aneurysm defect identified, and the graft material sutured in position. The entire procedure takes about 5 hours and a stay of at least a week in the hospital is required. The second approach is the endovascular stent grafting in which regional anesthesia is administered and a catheter is introduced through the femoral artery present in the groin region. This catheter contains the stent graft. It is gradually guided into position using imaging techniques. Once it is position, the stent graft is opened ensuring a stable blood flow. The procedure takes about 3 hours can require a stay of about 3 days in the hospital (Albright JL. 2006 & Hallett JW. 2008). Several imaging techniques play a very important role in diagnosing and treating AAA. These include ultrasound, CT scans and angiography. Abdominal ultrasound is one of the preferred examinations for AAA. Ultrasound of the abdomen is also required following convention surgery to monitor the repaired AAA closely. It is usually performed as an initial imaging modality due to several factors including:- * Portability * Absence of ionizing radiation * Low costs * Easy availability (Radvany MG. 2006) Angiography involves administration of a contrast media into the femoral artery present in the groin region and then taking X-rays to determine the condition of the abdominal aorta. It is very useful before conventional and endovascular surgery for planning. It also seems to be very useful in the case of aortic dissection. However, angiography also carries a few risks including:- * Damage to the artery * Hypotension * Infection of blood vessel * Embolism and clot formation * Bleeding and heart attack (Bentley-Hibbert S. 2007 & Radvany MG. 2006). If the abdominal ultrasound and AAA greater 5 centimeters, than a CT scan of the abdomen is required. The CT scan can better help to plan the surgical intervention as the images provide a lot of detail (including involvement of the renal arteries, size of the aneurysm, amount of calcification, presence of mural thrombi, etc.). The accuracy of CT scans is said to be 100%. They provide a lot of details regarding the size of the aneurysm and also about distal and proximal issues. CT even with contrast media cannot be utilized to study dissection aneurysm or the presence of the extent of mural thrombus. They are also required following endovascular graft surgery for a period of 6 months as a post-procedural follow-up measure (Radvany MG. 2006). MRI scans of the abdomen are required when the side-effects of the contrast media used in other techniques could be potential damaging to the patient (in case of kidney or liver problems) or when radiation is contra-indicated. The images provide a lot of detail and are accurate. However, MRI cannot be performed in individuals with cardiac pacemakers. CT and MRI scanning also have other advantages including:- * Provides details regarding extent of involvement * Determine involvement of major blood vessels (Radvany MG. 2006) Reference list Albright JL. Abdominal aortic aneurysm. Medline Plus. Available at: http://www.nlm.nih.gov/medlineplus/ency/article/000162.htm Accessed October 20, 2012. Bentley-Hibbert S. Aortic angiography. Medline Plus. Available at: http://www.nlm.nih.gov/medlineplus/ency/article/003814.htm Accessed October 26, 2012. Hallett JW. Aneurysms. 2008. The Merck Manual. Available at: http://www.merck.com/mmhe/sec03/ch035/ch035b.html Accessed October 26, 2012. Li Z. Effects of blood flow and vessel geometry on wall stress and rupture risk of abdominal aortic aneurysms. Journal Of Medical Engineering & Technology [serial online]. September 2006;30(5):283-297. Available from: Computer Source, Ipswich, MA. Accessed October 24, 2012. Radvany MG et al. Abdominal Aortic Aneurysm, Diagnosis. E-Medicine. 2006. Available at: http://www.emedicine.com/Radio/topic1.htm Accessed October 24, 2012. Woodrow P. Abdominal aortic aneurysms: clinical features, treatment and care. Nursing Standard [serial online]. August 17, 2011;25(50):50. Available from: Advanced Placement Source, Ipswich, MA. Accessed October 24, 2012.

Main characteristics of a marketing orientated organization Essay

Marketing-oriented organization is defined to have characteristics as having FOCUS ON CUSTOMERS and the customers are regarded as top of organization chart. Continuous analysis of the marketplace helps them to adapt, promote, and differentiate their products and service to meet customers’ needs (Enterprise automation group, accessed 2009). Through satisfying customers, these organizations can get PROFITS. The STRUCTURE of marketing-oriented organization often has few layers and their policies are not very difficult. Moreover, the STRATEGIES of a market oriented organization are generally clear and flexible because it deals with â€Å"market definition and selection, positioning and differentiation, and market entry or exit decisions† (Drumwright & Kosnik, 1989). Finally, before making important decisions, organization has to carefully consider the EXPECTATIONS OF STAKEHOLDERS, their perceptions and attitudes. Analyzing Canon’s position, the company is a marketing orientated organization due to having features as customer orientation, design of organization structure, formulation of strategies and stakeholders (Blurtit, accessed 2010). It can be clearly seen that all of the company’s performances are closely related to the characteristics of marketing orientation. Firstly, all decisions of Canon consider CUSTOMERS FIRST and they share the common value of superior quality of products. Canon attaches special importance to the quality of products and customer’s convenience. This care is shown in the COMMITMENT of the company: â€Å"We are fully committed to earning the trust of customers by providing well-developed services and support along with well-designed products that are easy to use and reliable.† (Canon report 2008). According to the scenario, Canon provides products which offer users â€Å"not only convenience, quality and versatility but also a unique lifestyle†. Furthermore, in Vietnam, Canon centers have been established to provide support services before and after sales for the product line from Canon such as cameras, camcorders, printers and photocopiers (Chau An, 2009). All of these facts show that Canon is a CUSTOMER-ORIENTED company. Secondly, the ORGANIZATIONAL STRUCTURE of Canon is flat structure. Canon focuses on â€Å"an organizational structure in which market and customer feedback is quickly relayed to development teams and swiftly reflected in products, but also the boosting of technological strength on the sales front† (Canon, accessed 2010). Thirdly, the STRATEGY OF MARKET ORIENTATION of Canon is long-term and flexible. Canon has strategies such as â€Å"reposition itself effectively through systematic long range technology forecasting, identification of product segments with high potential and introduction of products in these segments ahead of competitors† and using â€Å"globalization, alliances and innovation in a well-coordinated manner†. The strategy of Canon can be termed as â€Å"dynamic competence building in which distinctive competencies are renewed with the objective of dynamically maintaining its competitive edge†. (Bowonder and Miyake, n.d.). Recently, Canon has developed a strategy named â€Å"VICTORY†, which concentrated on Asian market including India, China and Vietnam. The strategy aims to improve the position of Canon in these markets. â€Å"Vietnam is the first destination of this plan. We are working to implement a dual strategy making Vietnam market both a production location and an important strategic market for the products of Canon†, said Hideki Ozawa – the Chairman and CEO of Canon Asia (Tuyet An, n.d.). In sum, the strategy of market orientation of Canon is very clear, solid and well-established so that Canon can carry out plans in target market effectively. Finally, Canon considers the EXPECTATIONS OF THE STAKEHOLDERS before making important decisions. Canon cares much about how well the company has met stakeholders’ expectations such as requires for information, high-level performance, and meaningful engagement (Sustain ability, accessed 2010). Nowadays, in the age of marketing orientation, businesses are led to be PROFIT-ORIENTED. Following this orientation, Canon produces what people want to buy in order to maximize profit. Grasping the idea that users favor  products which have eye-catching appearance, give them convenience, and save time, Canon has released two product lines SELPHY ES3 & ES30, laser printer LBP3250, LBP5050 & LBP 5050N. By providing market offerings that satisfy customers, Canon can also get the income. Therefore, Canon’s profit can be gained through customer satisfaction. In conclusion, Canon has characteristics of a marketing oriented organization. Canon not only concentrates on the customers’ satisfaction, having the appropriate organizational structure and formulation of strategies but also takes consideration of stakeholders. Through getting these points, Canon can achieve success as gaining profit and enhancing the position in the market.

Business environment Essay Example | Topics and Well Written Essays - 1000 words - 1

Business environment - Essay Example e up with a new image, ‘Beyond Petroleum.’ This and some other campaigns are intended to reduce the bad image the company has developed, that is not very environmentally friendly. The market for petroleum is based on its demand and supply conditions. These conditions are there for every market. The demand and supply help determine the price and the quantity of oil that should be supplied to the world. The major contributor to oil supply in the world is Saudi Arabia. The market in the UK is said to be self sufficient till 2016. The industry produces around two million barrels of hydrocarbons per day. Even though the country is self sufficient, the oil reserves are declining. According to the article ‘Oil, gas and petroleum: Overview,’ (2006) the oil reserves are mainly in the North Sea and off the coasts of Aberdeen, Suffolk, Norfolk, Liverpool and Morecambe Bay. UK is known for its ability to extract oil in larger quantity from the deep sea by using advanced engineering techniques. UK exports oil in its raw form. The country is now focusing of making full use of the existing oil fields instead of looking for new smaller fields. The Oil, gas and petroleum: Overview article (2006) provides us with the following figures, the petroleum industry by itself exists of 200 companies who perform different processes including, refining, distribution and marketing. The basic structure of the market is based on two divisions, retail and commercial. The retail side of the structure includes petrol sold from filling stations while the commercial side includes the government and its agencies, industrial and agricultural transporters, power generators etc. The petroleum industry gives way to thousands of jobs to contractual workers and on a full time basis employs, 150,000 people. According to the Staff Report to the Federal Trade Commission, the industry is controlled by seven companies, five of them are American and the other two are British-Dutch. The American

Production in the Long Run Essay Example | Topics and Well Written Essays - 2000 words

Production in the Long Run - Essay Example When it comes to marginal product, change in production is registered after the addition of capital employed. (Steinemann 11) This could be an added employee. The major point about the long run is that all the factors pertaining to production are assumed to be variable. The term ‘Returns to Scale’ is a term used to refer to the process by which a firms output, responds to change factors input. An example of this is as outlined in the table below; Labor Input Plant 1 Plant 2 Plant 3 Plant 4 10 40 100 130 150 20 100 120 150 173 30 120 140 175 199 40 130 170 200 231 50 150 190 230 260 Capital Input 10 20 30 40 Courtesy of (http://tutor2u.net/) From the above chart, Plant 1, business increases to 40 working with labor input 10 and capital input of 10. This demonstrates increase in returns to scale, resulting to a fall in the total cost of production. Generally, the scale of production can be increased or reduced. This is due to the variability of all factors. As a result, th e firm moves to new average cost curves. Every firm has an equivalent short run average cost curve, with the firms’ expansion, it moves on to different short run average cost curves. Economies of scale result after the expanded scale output leads to a lower average cost for each level of output. The overhead costs relative to the running costs will probably be high in industries where big networks and national distribution are necessary. This leaves only little room for the company to exploit the returns of scale available in the market. When the cost disadvantage of operation is small, the companies/firms may operate at a profit. This also happens in price differentiation allowing small suppliers to sell their produce at premium price to the market average, on the advantage, willingness and ability for the consumers to pay high prices to cover the cost per unit. A high level of industry concentration is likely, where the minimum efficient scale of production is high as compa red to overall market demand. The time duration required for the long run id different from one sector to another. For example, in the nuclear power industry, it can take so many years to commission a new power plant or improve capacity. The law of diminishing marginal returns is the only critical difference between long run and short run (Tutor2u par 4). This law only applies to short run, which has a fixed output unlike the case of long run where it’s output are variable. Difference between the short and long run could differ depending on the period; some producers may operate at short run over a minimal period while others may operate at short run over a long time. Variability in the long run also applies to the quantity of capital. This means that, the company can not only adjust manpower in the industry but can also increase the size of the factory. For example, if the currently used factory is used beyond capacity, then a bigger one is constructed in the long run to acc ommodate more output. In the case where the factory has used space, it is possible to relocate to a smaller factory in the long run. The major concerns in the long run production, is how producers adjust the inputs under their control considering changes in prices. All production activities include input that is beyond the producer’s control. This includes the Government and its regulations, forces of nature, weather, and social customs and institutions. These variables are not

Ethical Theories Essay Example | Topics and Well Written Essays - 750 words

Ethical Theories - Essay Example This philosophy formed a basis for Liberalism and Libertarianism. The opponents say that it’s impossible to determine true parameters for measuring and comparing human happiness among people. While the pleasure of the sadist is viewed as having equal value to the pleasure of the altruist, the suffering of others would offset any derived pleasure for the sadist; it’s superficial, temporary. It takes awhile to evaluate the pros and cons of an action so that while we can’t know the total picture immediately, enough of the consequences of an action are usually known so as to avoid the most pain for most people. This approach only views the end results of actions as opposed to the original intentions. Kantianism was developed by Immanuel Kant in the 1700s. He is considered one of the forefathers of philosophy of the mind and epistemology. His predecessors, Gottfried Leibniz and Christian Wolf, along with Rene Descartes were attempting to find a rational way to approac h beliefs about God without all the emotionalism of religion. He asserts that people act on their beliefs which are deeply held underlying principles; human beings are basically rational and the world is full of uncontrollable events, therefore rationality is the ultimate good. Rational beliefs should be universalized. It is the original intention of an action that determines its value, as acts themselves should be performed for their inherent value, not for the consequences they produce. His work is divided into four categories: 1) pure theoretical reason, 2) practical reason and ethics, 3) aesthetics and teology, and 4) rational religion. The problem with Kantianism is that there is no single rule that is applicable in every situation to characterize an action; it doesn’t have a way to resolve conflicts between rules. There is no room for aberrancy with regards to moral laws. It didn’t take into consideration the feelings of the human, only the rational thought proce sses. Social Contract Theory has been around since Socrates, although Thomas Hobbs is considered the modern founder in the middle 1600s. His proponents, John Locke and Jean-Jacques Rousseau, later expounded on his theory to formulate much broader politically applicable social theories. In essence, it is the belief that individuals in their natural state come together to form a mutually consensual agreement where they agree to limit themselves and their behavior to that which is beneficial to the governance of all. We are self-interested beings, which in our natural state of being, are governed only by our own sense of personal power and conscience. It formed a theory of why we need government in order to remain civilized, the people give up some rights in order to benefit from a greater social order. Opponents assert that while it outlines our rights and obligations as people in the whole community of mankind, it doesn’t allow for explaining the full human experience in terms of psychology and motivation. It depends on the greater consensus of the group to determine how the whole group will be treated without respect for individuality or human considerations. If the majority of the group is consensual with a particular limit of some sort, then the whole society is bound by that same limit. It violates contractual theory in that contracts require all interested parties to agree to the contract, not just the majority. Divine Command Theory has been a

Globalization Essay Example | Topics and Well Written Essays - 250 words - 8

Globalization - Essay Example Due to globalization, ‘unhealthy’ foods have been promoted in different parts hence encouraging people to consume ‘trendy’ foods. In this regard, I suffered obesity after consuming fast foods for a long time. On the other hand, there are three most important global issues facing the world currently. Firstly, many countries in the world are facing tough economic times due to global inflation. On this basis, there are countries classified as third world because of low economic status while those of high economic status are referred to as first world. Secondly, the world has increasing suffered social problems associated with globalization. For example, due to free movement and improved technology, cases of terrorism have increased in different countries. Lastly another major global issue in the world is the spread of diseases classified as international disasters. For instance, diseases such cancer and HIV have made governments to spent a lot of money in research and purchase of

Death of a Salesman Essay Example | Topics and Well Written Essays - 750 words

Death of a Salesman - Essay Example According to the study Charley who is Willy’s neighbor has been kind and generous enough to lend some money to him every other month so that the latter’s expenditures could be somehow or the other curtailed but Willy in all seriousness is too proud to agree to all this -- a job from him. This paper highlights that time is one such issue, which has been particularly taken care of here, and an effort is made to focus on the very problems that led to his untimely death at the hands of a suicide. Taking into perspective, his fight with loneliness, time and old age, he said, "After all the highways, and the trains, and the years, you end up worth more dead than alive. Also, the manner in which his son Biff has been talking to him of late concerning Willy’s brother’s death a while back, has made matters all the worse for Willy whereby by his standards, he has started to think that no one takes him seriously and everyone’s avoiding him due to one reason or the other. This forces him to give up his life and he seriously starts to think about it. In the end, he does so what he had planned and he gives up his life by hitting his car with a tree at full speed. He gives his life because his age cannot cope up with the changing tides of the time and hence he decides that he has got no role in this world, therefore, death is the only way out (of misery and loneliness).  

Ethical Dilemma Essay Example | Topics and Well Written Essays - 500 words - 3

Ethical Dilemma - Essay Example The Ends Based Ethics would see buying a customized essay paper as unethical. First the buyer is not learning. First it is highly unlikely that this student will pass on exams or practical tests, so they will be dismissed from college before getting a degree. If they do pass, a professor or another student will find out about the cheating. The end result will be expulsion from school. The purchase of a custom essay in this scenario does not justify the wanted or potential end to this action. The Rule Based Ethics in this dilemma are straight forward. It is against the rules to plagiarize. Passing off someone else’s work as your own is against the rules. Plagiarism is taking someone else’s work and passing it off as your own. Plagiarizing can be intentional, or unintentional. Intentional plagiarizing is buying an essay from a custom essay website, or using information and not crediting the source. Common knowledge does not count. The sun rises in the east is an example of common knowledge. An example of unintentional plagiarizing is reviewing many articles and including a fact picked up from one of the articles. This is still plagiarizing. One type of plagiarism that most people do not consider is self-plagiarism. If a paper is written by someone for one class, and then submitted for another class that is self-plagiarism. Your paper becomes a source that must be cited. Once written a paper becomes a source, whether it is from a famous physics professor or a first year student. These rules on plagiarism are well defined by the DeVry. The writer of the paper is not ethically unethical on either level. When a writer produces an essay based on guidelines given by a client, they are not doing anything ethically unethical. The writer is producing a plagiarism free paper from scratch. This plagiarism free essay is their Intellectual Property to sell. What the buyer does with the paper makes it

Clear sky case study Essay Example | Topics and Well Written Essays - 3000 words

Clear sky case study - Essay Example is regarded as superior to the other tendered internet products due to quality, speed and service and it is when ClearSky is about to sign a deal with this provider that it learnt that its arch rival competitor DarkSword Air had already acquired a controlling interest in SurfShop with the aim of limiting their product for the next two years to their aircraft only. This has prompted ClearSky to re evaluate its strategic plans and present them to the board for approval. The problem is that DarkSword Air, a rival competitor has acquired a controlling interest in SurfShop which was also earmarked to be contracted by ClearSky to install its internet services offering IFE facilities on its aircraft. The acquisition of the controlling interest in SurfShop by DarkSword has prompted ClearSky to review its proposal since its competitor intends to limit the services offered to its aircraft only. In this particular case, SurfShop is a preferred provider by virtue of its service, speed and quality. It can be noted that the cause of the problem is that it ClearSky can no longer be able to access the services offered by the preferred principal vendor and service provider of airborne internet application the company wanted to roll-out globally on their new IFE platform since the controlling interest has been acquired by the other rival competitor which has led to the withdrawal of the proposal in order to develop the new strategic plans and present them to the B oard for approval. The most notable critical factor in this particular case is that there is likely to be a decline in business for ClearSky as the customers would prefer, to use aircraft offered by the competitor which has IFE services. In this case, it is prudent to use a SWOT analysis to try and establish the competitive advantage of ClearSky with reference to the adoption of the new IFE concept which has gained more prominence in the aviation industry especially during the contemporary period. â€Å"A SWOT analysis is a

Research Critique, Part 2 Essay Example | Topics and Well Written Essays - 750 words - 1

Research Critique, Part 2 - Essay Example Burns & Grove (2011) state that the potential benefits to the subjects would include improved physical condition that could encourage emotional and social benefits in research on therapeutic or non-therapeutic aspects In terms of risks, risks involved depend on the purpose of study and the procedures used to conduct the research. Risks could include physical, social, emotional or economic and could cause permanent damage. If the risks outweigh the benefits, the research could be unethical (Burns & Grove, 2011). Sundborg, Saleh-Stattin, Wà ¤ndell & Tà ¶rnkvist (2012) do not identify the benefits and risks of using human participants. In terms of consent, researchers must obtain informed consent from the subjects. Therefore, subjects must participate voluntarily. In this research, the participants participated voluntarily because as the researchers point out, they called the individual nurses who participated where 39 agreed to participate while 1 refused. The ones who agree to participate were presented with an information letter with which they could distribute the questionnaires to their colleagues. With regard to institutional review board approval, the authors do not state whether they obtained institutional review, board approval from the agency in which the study was conducted (Sundborg, Saleh-Stattin, Wà ¤ndell & Tà ¶rnkvist, 2012). logistic regression analysis. The first dependent variable is, â€Å"if you suspected that a woman was exposed to IPV, would you confirm it by asking her if it was true?† The independent variable here was, â€Å"Being sufficiently prepared†. The second dependent variable is, â€Å"do you believe that you are sufficiently prepared to deal with a woman exposed to IPV?† The independent variable here was, â€Å"having obtained knowledge by themselves† (Sundborg, Saleh-Stattin, Wà ¤ndell & Tà ¶rnkvist, 2012). The researchers collect data using both primary secondary data collection methods. The primary data was collected by use of

Alice Walkers depiction of men in The Color Purple Essay Example for Free

Alice Walkers depiction of men in The Color Purple Essay Alice Walkers depiction of men in The Color Purple has been controversial. Explore the opinions of the two critics printed below and explain your own view of the way Walker presents men in The Colour Purple. In The Color Purple, Alice Walkers depiction of men has been seen by some as controversial. Walker seems to be attacking black men because of their mistreatment of black women. Although, there is another force at work in this powerful, and emotional, book. That force is the unwitting testimony which Walker cannot control, because it was not deliberately written to be part of her story. Between the lines of her story is the strong message of personal rage: rage which cannot be hidden. The rage can be seen throughout the novel in numerous forms; the words used by Walker, that are strong and emotive; the portrayal of the characters, from innocent, like Celie, to evil, like Mr. Alphonso and the realism in which the characters are brought to life, because of the real anger used to describe them. Therefore, in considering the opinions of the two opposing critics, this circumstance must be borne in mind. The first critic, Tony Brown, wrote an article about The Color Purple for the Carolina Peacemaker. He has many views on the book, and expresses those views confidently. Brown admits in his article that some men have raped their daughters, some black men have raped their daughters, However, immediately afterwards, he is stating his defence of black men. He defends himself instantly, saying that the majority of black men have not. He then speaks of the problem that black men have when it comes to loving, saying the love has been drained out by the brutality of a society panic-stricken over black masculinity. Brown then goes on to tackle the issue of lesbian affairs in the book, and that they give women emotional and sexual salvation He defends his position saying that this is not the case in the real world, even though many frustrated black women seem to want to believe. Brown then admits that some black men are like Walkers characters, he says they are but, sad examples He also says the book focuses only on the failings of black men, and that black men are being abused by a white mans movie. He is blaming everyone else. Famous black men are mentioned by Brown in his argument, and the fact that they were non-incestuous and non-brutalizing and had healthy relationships with women. He states that, Their women never needed a Shug. Brown fails to support his argument about famous black males though, he merely mentions their names briefly. Brown blames the publishers in the final part of the extract. He says that white men and women only publish books by black women, or homosexual black men, and then label them as being the black experience. Brown is constantly blaming others throughout his extract, he never accepts responsibility for the actions of black men; he merely shirks the blame to other people. The second critic writes as a response to Browns article, their name is not given. Their argument defends The Color Purple, and retorts to Browns scathing attack of Walkers depiction of men in the book. The critic opens their response with the line that states the book is, strictly fiction They stress though, that Walker has written about real suffering, and the ideas were not conjured up by the imagination of Walker. The critic then speaks of the books content, and speaks of Walkers characterisation. The critic gives Celie as an example of a woman who grew from her own strength, a self-assured, strong woman even if it was at the expense of a few male egos. After stating the facts in the book and showing the main character development, the critic then launches a scathing attack upon black men, saying that, the shoe is such a good fit that it becomes downright uncomfortable Meaning that, the black men are offended, because the book is too truthful for their liking. The critic then emphasises that Walkers message is that of oppression, and that it is, ugly no matter what colour it is. They state that oppression is wrong, and that the message given by the book mustnt be forgotten, or else the ugliness will live on, and continue to breed. In the closing lines of the critics argument, the critic states that the book is a story about black women; not a book that is against black men. Brown is then contradicted by the anonymous critic, as they write that Walkers is a feminist book, and that it is not specifically against black men, even though black men are on the defensive because of it, black men protesting and licking their wounded egos. Both critics focused on actual events in the book; relationships in the book; the powerful difference between men and women; the differences between sex and the raw influence in sexual matters. In spite of this, both critics overlooked the power in the book, that being of Alice Walkers real message which encompasses so much of bitterness and grief experienced by black people in the USA. In my opinion, the men in The Color Purple presented during anger, Walkers anger when writing. Therefore, the presentation of men is biased. Personally speaking, I think the depiction of men in the novel is true; that is, all aspects of the male personality are represented by Walkers characters, from kindness in Reverend Mr (Samuel) to brutal cruelty, seen in Albert. The way in which Walker writes, with such conviction and passion about her characters makes the depiction true, it cannot be fained. The slightly biased view on the male characters in the novel is so because Walker only shows two good black, male characters; Samuel and Harpo. Harpo cares deeply for his family, and loves them sincerely, but his sensitivity causes him to be dominated over by his wife. Samuel does so much to help Nettie; he takes her in after Alberts assault on her. He educates her, shows her new and exciting places abroad. The marriage between Samuel and Corrine also knows no cruelty, no violence or sexual abuse. This example is compared to several other male characters that are portrayed as raging, unprincipled creatures. An example of a raging, unprincipled creature, as shown by Walker, would be Mr. Alphonso, he rapes his own step-daughter, on more than one occasion, and then when Celie gave birth to two children, he gave them away. This was not the act of a decent human being.

Is transformational leadership effective in schools

Is transformational leadership effective in schools The leadership behaviour of school principals is an important aspect of student performance and the general functioning of the school as a whole. The importance of high quality, effective leadership has been shown to be one of the major contributing factors leading to high performance in schools (Reynolds, 1991; Hallinger and Heck, 1999; Sammons et al, 1995). Several research studies have shown Effective leadership not only improves educational outcomes; it also ensures that disciplinary problems among students are addressed effectively. Two major leadership styles that have been predominantly used are transactional and transformational styles of leadership. While the former is predominantly an instructional style of leadership while a transformational approach tends to be more team based. In applying different models of leaders and various approaches to leadership, there has been a general consensus that school leadership differs from organizational leadership, hence a team based ap proach may be more suitable. School leadership essentially needs to combine leadership and management capabilities. Everard and Morris (1990) have laid out five stages of management, wherein setting goals, planning and organizing resources for the achievement of goals and implementing control and corrective procedures are important in achieving the desired objectives. In the context of transformational leadership styles, Bolman and Deal (1997) are of the view that Poorly managed organizations with strong, charismatic leaders may soar temporarily only to crash shortly thereafter. (Bolman and Deal, 1997: xiii-xiv). In the international context, cultural implications may also need to be taken into consideration in determining what kind of leadership style would be relevant. On the basis of the above, the research question examined in this study is whether a transformational leadership style is really effective in schools? Definitions of school leadership: Outstanding leadership has invariably emerged as a key characteristic of outstanding schools (Beare, Caldwell and Millikan, 1989:99). The concept of leadership itself however, is not easy to define. There is no correct definition (Cuban, 1988:190), but some of its constituent elements include the process of influence(Leithwood et al, 1999:6; Ogawa and Bossert, 1995:225-6), mostly a social influence (Yuki, 2002:3) that may be exercised by individuals or by teams (Harris, 2002; Leithwood, 2001). The school as an organization is somewhat different from other organizations. As Mitchell and Tucker (1992) have pointed out, leadership has generally been viewed as the ability to take charge and ensure that the required objectives are met, which presents the quality of leadership as being somewhat aggressive. In the school environment however, such a view of leadership might not be entirely appropriate, because aggressive or instructional leadership would tend to ignore the benefits of teamwork or transformational leadership. With a school environment, leadership would be more about leaders extending invitations to the individuals and groups with whom they interact, in order to build a shared and evolving vision of enhanced educational experiences for pupils. (Stoll and Fink, 1996: 109). Leadership theories and models: Within an educational context, existing leadership practices for school leaders prior to the 1950s were focused upon the lessons to be learnt from the prior experiences of school administrators and their insights into effective practice methods on the basis of their personal experiences. (Heck and Hallinger, 2005). This approach was however inadequate and attention shifted to the need to apply scientific principles based on empiricism rather than on the basis of ideals or personal beliefs and experiences. A transactional leadership style involves leaders who exchange tangible rewards for the work and the loyalty of their followers, thereby adopting a purely practical approach. Transformational leaders on the other hand, are able to motivate and inspire their followers and raise their consciousness about the desired objectives and outcomes, and how they could be achieved (Gellis, 2001; Judge and Piccolo, 2004). A later approach however, suggested that these two styles of leadership were not necessarily mutually exclusive; rather most good leaders appear to demonstrate some traits of both styles of leadership (Judge and Piccolo, 2004:755). A transformational leadership style relies largely upon the personality of the leader and his or her capacity to inspire and motivate followers. As Everard and Morris (1985) have pointed out within the school context however, an important task in an educational institution is the reconciliation of value systems of different people in such a manner that a clear statement of aims and beliefs is derived, to which a majority of the stakeholders can subscribe. (Everard and Morris, 1985:142). This must also be coupled with a clear, educationally focused vision, which articulates a realistic, credible, attractive future for the organization (Deal and Peterson, 1994). While the input, vision and ideals of the principal are important, the school context requires bringing together the ideas and commitments of a variety of people who have a stake in the success of the school. (Tom Sergiovanni, 1987). As Beare, Caldwell and Millikan (1989) have stated, outstanding leaders are those who have a vi sion for their school, but they also share this mental picture with everyone in the school community. The vision of the principal is vital because it serves as a pointer to the direction in which the school should go; however, if this vision is the principals alone and is not shared by the other members of the organization, then staff and students may tend to merely go through the motions rather than actually supporting the vision and being deeply committed to it. As Hopkins has pointed out, effective school leadership must embrace both the distinctive aspects of the school which set it apart, as well as the inclusive context of the school, which fosters unity of purpose. He points out that there are two aspects to leadership the first is the policy that one size fits all while on the other hand, is the claim that because each institution is unique and different, it cannot learn from the experiences of another institution. This principle may be fallacious and school leadership may need to adopt a policy of adapt practices that have been proven to be effective elsewhere and incorporate it within the specific context of their own schools. On this basis, he has suggested policy that school leadership must include both the distinctive and inclusive context of the school. This implies that (a) the context of the school must be embraced in its entirety before any practices proven elsewhere can be incorporated and (b) the particular mix of skills re quired in school leadership will differ from one context to the other. The contingency model of leadership specifically stipulates that in terms of its contextual variables, each school is unique. Although the homogeneity associated with globalisation tend to produce an assumption that a uniform leadership style may successfully be applied to all schools, this perception may not be strictly correct. Rather, as Dimmock and Walker have suggested, policies and practices should not be imported without due consideration of cultural and contextual appropriateness (Dimmock and Walker, 2000:144). Furthermore, Dimmer and Walker (2005) point out that globalization has produced phenomena such as distance education, which has produced an ethnocentric view of educational leadership issues, centred upon issues that are relevant in the US and the UK. But with the globalization of education, indicated that there may be a need to develop a cross cultural, international perspective of educational leadership and management. Another model proposed for educational leadership is the Leadership for Learning model, which is based upon a set of well defined principles that can be used to guide schools, their leaders and school districts in achieving high performance standards and sustaining learning (www.cebe.us) The basic principles associated with this model are as follows: (a) a focus on learning, i.e., learning is personalized and occurs in multiple contexts (b) creates setting to promote learning, i.e., providing multiple opportunities for learning and reflections on its nature (c) shares leadership, i.e., invites participation in leadership (d) promotes explicit conversations about leadership and learning, i.e., strengthening the relationship between the two and (e) incorporates mutual accountability, i.e., involving all stakeholders in making judgments about practice and outcomes. The transformational approach applied in schools: Barnett et al (2001) carried out a study in several state secondary schools in Wales, in which they investigated the relationship that existed between the transactional versus the transformational styles of leadership of the principals, taking into account the school outcomes as well as the school learning culture. The findings in this study suggested that contrary to what was expected, teacher outcomes such as satisfaction, extra effort and the perception of leader effectiveness were not positive where transformational leadership style were concerned. Rather, transformational leadership behaviour on the part of the principal, in terms of his or her vision and inspiration produced a significant negative association, both with teacher outcomes as well as with student learning culture. A transformational leadership style was however found to be quite effective in bringing about changed practices in teachers in a Dutch study which investigated the impact of this leadership style in the context of innovation programs. (Geijsel et al, 1999) This study showed that there were three significant dimensions to a transformational leadership style in school leadership, i.e., vision, individual consideration and intellectual stimulation. These three aspects were analyzed in relation to how they influenced teacher concerns, teachers learning activities and teachers changed practices. The results showed that a transformational leadership style in school principals appeared to be quite effective in fostering innovative practices and bringing about changes in teacher practices. The direct effect of a transformational leadership style of principals on school staff turnover and school performance was examined in a study carried out by Griffin (2004). The data relied upon for deriving the findings in this study were (a) survey data from elementary school students and teachers and (b) student achievement test scores, derived from the student archives. This study did not demonstrate a direct positive or negative impact of transformational leadership on either student achievement scores or on the turnover of school staff. Principal transformational leadership showed a positive indirect impact on the job satisfaction of staff members and student achievement scores, which it had an indirect negative impact on staff turnover in terms of reducing the levels of staff turnover and thereby indicating that staff turnover had actually reduced as a result of the principals leadership style. Since the principals transformational style also produced a smaller gap between the achievements of minority and non minority students, this further contributed to high job satisfaction levels. A new leadership paradigm: The skills of leadership are even more important in a changing world. As Dilts (no date) points out, most of the existing literature on leadership focuses upon the characteristics of good leaders, but such characteristics are too vague and general to be of much use. Examining effective leadership styles within the business context may also be ineffective in a school environment, because the organization is geared towards profit making, while schools are geared towards imparting a strong educational foundation for students that does not merely include academic achievement. According to Dilts, effective leadership covers a variety of skills, including self skills, relational skills, strategic and systemic thinking skills and involves a mastery of various elements such as self, relationship, communication and problem space. On this basis, Dilts states that effective leadership in schools needs to address all of three different levels (a) micro leadership, i.e., issues at the levels of environment, behaviour and capability (b) macro leadership, or issues at the level of beliefs, values and role identity and (c) meta leadership or the levels of spirit and identity. Similarly, Dimmer and Walker (2005) have pointed out the need to incorporate cultural elements into the study of school leadership, especially in the context of globalization. They have put forward five propositions to map the direction of future cross cultural research into educational leadership and management. The essence of these propositions is that there is a need to develop a systematic, robust, comparative branch of educational leadership and management (Dimmer and Walker, 2005:198). The concept of culture must be clearly defined in order to avoid an over-simplified portrayal of societal differences as Western/Asian. Moreover, it could be difficult to successfully apply transformational leadership styles across different cultures, while a transactional approach that is based upon a simple system of incentives and rewards for the production of certain specific educational outcomes that are measured through tests, is much easier to apply. Bush has outlined different kinds of preparatory programs that principals are expected to take up. Daresh and Male (2000) carried out a comparative study of first year principals in Britain and the United States and point out that a significant culture shock is associated with moving into being the head of an institutional institution. Nothing could prepare the respondents.. For the change of perceptions of others or for the intensity of the job. (Daresh and Male, 2000:95). The major differences between leadership programs for principals in different countries is that some of them require a formal qualification for the position, while in others, this qualification is not mandatory and extensive teaching experience is used as the criterion for appointment. Conclusions: The research question that has been posed in this study is whether a transformational educational leadership style is really effective in educational leadership. In order to assess the efficacy of transformational leadership in education, the literature review above has also shown the need to incorporate cultural perspectives and the level of formal training principals receive. This aspect is especially relevant because not all administrators are able to inspire staff and students or fully understand their concerns. An approach to leadership that is derived purely on the basis of past experiences may also not be effective in the present day content. The transactional style of leadership may be effective in terms of applying measurable incentives in achieving the desired outcomes. Theoretically, a transformational approach should be more effective in providing a more successful educational leadership, but as shown above, in actual practice this might not necessarily be the case. The v ision and direction of the transformational approach must necessarily be participative if it is to be truly effective. If the vision for the school is purely the principals, then it is not likely to be successful in securing the commitment of the staff and students and may actually produce negative outcomes, especially when it fails to incorporate the cultural perspective. The Leadership for learning model appears to be the most relevant in the school context and it does incorporate a transformational approach in that it focuses on the context of learning; however most importantly, it also provides for a shared leadership. This indicates that the schools would need to develop a common vision and goals based upon the active participation of the principal, teachers and the students. This is the important aspect of transformational leadership which must be introduced if it is to be successful, i.e., the participative element. It could be successful in bringing about necessary changes in both students and teachers and also achieving the desired grades and educational outcomes, if the processes and procedures which are developed are based upon a common vision and common goals which the principal develops in association and with the active participation of all members of a school community, This would ensure commitment from everyone towards achieving those g oals.

Herzberg S Two Factor Theory Tourism Essay

Herzberg S Two Factor Theory Tourism Essay It is commonly known that all Human Beings have needs. Daft (2008) defines needs as things that individuals want and work for to achieve. Kotler (2005) points out that an unsatisfied need creates tension which kindle the desire to achieve an outcome that seems to be attractive. Herzbergs Two-Factor Theory shows that there is a huge gap between the things that create dissatisfaction and the things that pertain satisfaction (Daft 2008). Furthermore, Herzberg found that satisfaction is not the opposite of dissatisfaction, but no satisfaction (Kotler, 2005). The Hygiene Factors are things that are expected by a human being and influence the level of dissatisfaction. If those factors are poor or absent, a human being is dissatisfied (Herzberg 1968 in Mead 2005). If those factors are good, on the other hand, they remove the dissatisfaction but do not create satisfaction. The Motivators however, create satisfaction if they are good, but do not create dissatisfaction when they are poor. The level that lies between the Hygiene Factors and the Motivators creates neither satisfaction nor dissatisfaction (Herzberg 1968 in Daft 2008). Applied to the Tourism Industry Hygiene Factors could be a safe environment, a clean Hotel room, friendly staff etc., whereas Motivators could be an unexpected upgrade, free wireless lan and over average security and safety precautions. Abraham H. Maslow first published his Theory of Needs in 1954. He points out that there are multiple needs that motivate human beings and they exist in a hierarchical order, from the least to the most pressing (Kotler et. al, 2006). He categorized needs in five categories which are physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. Those needs act as motivators in order to drive humans (Eckermann). The physiological needs include the needs for food, water, rest and oxygen (Daft 2008) whereas the safety needs represents the need for security in the physical and emotional environment, protection from physical and emotional harm as well as the freedom from threats (Robbins DeCenzo, 2005). Social needs, however, are the needs for giving and receiving love, belong somewhere, and get affection. Daft (2008) adds that people need to be accepted by others, have friendships and relationships, and to be part of a group. Furthermore, the Esteems needs, which are also called as Ego Needs, include self-respect and the esteem from others. Additionally, there is need for attention, a positive self-image, recognition and appreciation from others (Daft 2005). The need for Self-Actualization is the need for achieving challenging tasks and to be creative (Halepota, Eckermann ). A human desires to develop its full potential, increase competence, and to become and be a better person (Daft 2008). Cartwright (2000) suggests a sixth need level which he calls the unattainable. It is an unreachable needs that individuals strive for but can never reach and therefore, they can never be fully and entirely satisfied (in Mead 2005). The lower level needs are called biogenetic needs (Schiffmann and Kanuk) or as Mead (2005) calls them the basic needs or deficiency needs (Daft 2008). Those needs are satisfied through external factors such as food, money, and praise from others. They are comparable with the Hiygiene Factors of Herzbergs Theory. The higher-level needs are the psychogenic (Schiffmann and Kanuk) or ego and self-actualization needs (Mead 2005) which are, unlike the basic needs, satisfied by internal outcomes e.g. sense of achievement and competence. Robbins and DeCenzo (2005) have pointed out that each level has to be satisfied before an individual moves up to the next level and another needs becomes relevant. If one need is satisfied, it is no longer motivating and needs are satisfied progressively (Mead 2005). Since for this work, mainly the safety needs are of relevance, the author will mainly emphasize on only those needs. However, also the physiological needs for shelter are important to consider. The Tourism Industry has to be very familiar with and understand those needs thoroughly. Fulfilling the biogenetic needs of customers will give the company a competitive advantage, since fulfilling those basic needs will motivate the consumer to strive for higher needs (psychogenic needs) and thus satisfy them more. Therefore, the Tourism Industry has to provide a safe environment for their tourists. Equity Theory Daft Hofstede Culture Definition Hofstede (1984)cited in Mead (2005): Culture is the collective programming of the mind which distinguishes the members of one human group from anotherà ¢Ã¢â€š ¬Ã‚ ¦. Culture, in this sense, includes systems of values; and values are among the building blocks of culture (p. 8). Out of this definition it can be concluded that culture is learned, and passed on from generation to generation, first from parents and families and then by institutions and members, and includes systems of values. According to Hofstede (1984) in Mead (2005) values are assumptions about how members within a culture group should behave. Those values are more intensively learned in young age as children learn more unconsciously and therefore, the learned values are deep-rooted. Furthermore, Mead (2005) points out that each social group has its unique culture that is different from the culture of other social groups, and they respond differently to similar situations. Furthermore, different culture groups have c onflicting and different expectations from their environment. Several Culture Models have been established over the years, e.g. the Kluckholm and Strotbeck Model in 1961 in Mead (2005), where they compared different cultures on the basis of the different orientations they have. The model of Hall (1976) in Mead (2005) distinguishes between low-context cultures that emphasizes on the verbal way of communicating and whose members need rather facts than interpretations and non-verbal communication such as in high-context cultures. Due to space limitations, in this work however, it will only be focused on Hofstedes Model as it fits the best for this topic because it includes the dimension of uncertainty avoidance which can be applied best to the needs for safety and security. The Hofstede Model has five Dimensions with which it distinguishes cultures. Those five Dimensions are Power Distance, Uncertainty Avoidance, Individualism/Collectivism, Masculinity/Feminity, and Long-term vs. Short-term Orientation (Hofstede 2001). Power Distance is the distance between individuals from one level of the hierarchy to the other and the extent to which individuals accept or tolerate that power is not distributed equally. In cultures where the power distance is high, there is a big gap e.g. between a manager and his employees, and everybody knows their role and accepts it. In a low power distance culture, however, à ¢Ã¢â€š ¬Ã‚ ¦ Uncertainty avoidance represent the need to avoid uncertainties in the future or to be risk-taking. Cultures in which the need for uncertainty avoidance is high, are more anxious about the future, stabilize greater relationships and put a lot of energy into making plans for the future. In culture where the need for uncertainty avoidance is low, however, individuals are more willing to take risks and to change. Individualism versus collectivism shows if individuals have deep relationships with each other or rather not have emotional connections with others. In individualist cultures the individual identity is stressed and competition is expected. In collectivist cultures, on the other side, the group interest is more important that the individual interest and individuals are very loyal to group members. Masculinity versus Femininity is how the roles and values in a society are divided. In masculine cultures there is a big difference between sex roles. Those cultures are very competitive and career oriented. In feminine cultures, however, relationships and human contacts are very important. Long-term versus short-term orientation represents a temporal orientation towards life. Long-term oriented cultures value persistence and relationships are clearly ordered according to the status of individuals. Short-term oriented cultures value personal steadiness and stability, respect tradition, and exchange greetings, favors, and gifts. Diagram Perception of risks Perception Sirgy (1982) defines perception as the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world (in Kotler et. al, p. 213). Human Beings collect information through the five senses which are sight, smell, hearing, touch, and taste. People act differently based on their perception due to the fact that each person receives, organizes, and then interprets the incoming information in an individual way. That different people have different perceptions of the same object, situation etc., is because of the three perceptual processes. Selective Attention means that due to the massive amount of stimuli a person is exposed to every day, some stimuli will simply been screened out. Therefore, managers have to make their products noticeable to the consumers, by relating a stimuli to the current need, create stimuli that consumers anticipate, and establish high deviations compared to the normal size of the stimuli. Selective Distortion is the twisting of information into personal meaning so that it fits the preconceptions. Selective Retention happens when people only retain information that reinforce ones attitudes and beliefs and forget the rest (Kotler et. al, 2006). Glaesser (2003) defines risk as the term expected damage. It is calculated by the size of the damage times the probability that something will occur. If the tourist receives as risk as too much that it exceeds the tolerance level, the consumer will use risk reduction techniques (Kreilkamp, 1998; in Glaesser). This tolerance level is determined by the degree of credibility appearance of the tourism organization, the speed of its actions as well as the number of times a negative event occurred repetitiously (Kroeber-Riel, 1992; in Glaesser, 2003). It also has to be taken in account, that personal factors highly influence perception, which leads to a subjective risk assessment which includes quantitative risk factors, qualitative risk factors, and individual risk factors (Jungermann, 1991; in Glaesser, 2003). Quantitative risk factors influence a persons perception and increases if a negative event that has occurred in the past is remembered or can be imagined Differences Although these two factors are very important by talking about risk perception, the author will focus only on the individual risk factors, as those are more relevant for the work. Several personal determinants influence a persons perception such as age, gender, and education. The WTO (1994) states that female tourists have a higher risk perceptions than men. Young tourists between 18 and 24 years of age, however, perceive risk while travelling as less than older tourists (in Glaesser, 2003). Another important factor that has to be considered is the cultural aspect. Tourists from different cultural backgrounds have different risk perceptions, which could be explained due to different social, behavioral and development forms (Kemp, 1993; Sà ¶nmez and Graefe, 1998; in Glaesser, 2003). Hofstede !!!!!! Gee and Gain (1986) point out that tourists perceive risk more if a negative incident in the past has coincidentally affected someone out of their own culture/country. Furthermore, it has to be mentioned that terrorism in general does not lead to a decline in tourism demand. If the terrorism attacks, however, are directed direcly against tourists that lead to injuries and deaths, they would choose another destination (Wilkinson, 1993; Sà ¶nmez, 1998; in Glaesser, 2003). Usually higher than the real risk/danger that exists (Brayshaw) Risk Perception is usually not logical, because it is influenced through the media. (Santana) Amateur videos or colorful pictures. Higher change of being violated or having an accident at home than during the holiday/vacation. (Santana) Spill-over effect: association of one incident with the whole region or country (Santana) Tourism industry: Sectors within are interrelated and dependent (transportation, exchange rates, political and social structure, weather, etc. If one varies or changes negatively, it affects the others. (Santana) Since tourism destinations heavily depend on tourists, they have to address the heavily fluctuating demand that arises due to the changing perception of the riskiness of the destination (Meheux Parker, 2006). Destinations that are perceived as a threat to their safety or well-being of the travelers, will be avoided (Beirman, 2003). Holden (2008) stresses this further by saying that perceived risks can be so powerful that tourists would even prevent going to a destination and choosing another destination instead that appears to be more pleasant and safe (Henderson, 2007). Timothy (2006) points out an exception by saying that some tourists deliberately travel to risky destinations out of curiosity. Furthermore, it is said that most tourists are not primarily concerned with being caught in a disaster, especially if a long time has passed since the last disaster or incident. Summing up, it can be said that tourists are prepared and willing to accept a certain amount of risk. However, if the risk perception exceeds the tolerance level, the destination will be substituted. RM According to van Waldbeck à ¢Ã¢â€š ¬Ã… ¾[r]isk assessment is a key stage in planning for crisis, involving the anticipation of what might go wrong and identification of the reasons for divergences from expectations (2005 cited in Henderson, 2007: p. 3). As a tool, marketers can continuously promote the safety in risky destinations, as this can make the tourist neglecting the threat (Henderson, 2007). Hudson (2008) suggests a hurricane guarantee that allows the tourists to rebook their vacation. Huan et. al (2004) on the other side argue that instead of building confidence, stressing the safety of a destination and safety plans have a negative impact on the tourists image of a destination and could negatively impact the buying decision. Concerning the question, how big the time span between an incident and a restart of marketing the destination, the WTO WMO (1998) suggest that this decision has to be made responsively concerning the safety instead of the profit-making (in Henderson, 2007). Definition of Crisis . (Glaesser) Definition of Crisis Management Crisis Management includes changes of tasks as response to a crisis. (Glaesser) When thinking of Tourism, one most commonly thinks of enjoyment, relaxation, and safety. On the other side, however, disasters bring about fear, stress, anxiety, trauma, and panic (Santana, 2003). Those two sides go hand in hand because crisis have always been and always will be part of tourism operations. Thus, it affects all parties that are part of the Tourism System e.g. the tourist, destination, communities, tourism companies, regulators, promoters (Santana, 2003). Faulkner defines a disaster as [à ¢Ã¢â€š ¬Ã‚ ¦] where an enterprise is confronted with sudden unpredictable catastrophic changes over which it has little control (Faulkner, 2001: p. 136, cited in Ritchie, 2004). According to Glaesser (2003) , a crisis is an unusual and unwanted situation that demands an immediate response due to it seriousness. Differences between disasters and crisis Crisis describes a situation where the root cause of the event lies internal of an organization and is due to unskilled or ineffective management practices and the inability or unwillingness to adapt to an ongoing change (Faulkner, 2001). E.g. Chernobyl, A crisis could be to some extent prevented, but standard procedures often redefine the abnormal as normal and therefore, not adapt to change (Booth, 1993). A crisis, however, can also bring positive things as it acts as a turning point for better or for worse (Fink, 1986, in Faulkner, 2001). Pos. outcomes: innovation, recognition of new markets), totally new and more effective configuration might emerge. (Chaos Theory) A disaster on the other side is a situation or event that is unpredictable and over which organizations or enterprises has little control (Faulkner, 2001). E.g. eathquakes, hurricanes, tsunamis. Unfortunately, some warning signals of disasters that are about to happen are ignored -> leave communities unprepared (Faulkner, 2001). Burton et al. (1978) in Faulkner (2001): To sum up, the global toll of natural disaster rises at least as fast as the increase in population and material wealth, and probably faster. We live in an increasingly complex world and this has contributed to making us more crisis or disaster prone (Richardson, 1994) Daft (2008) points out that an organization is confronted with small crises on a daily basis such as data loss, a fire etc. Bigger crises of intentional evil such as bombings and kidnappings, or natural disasters such as hurricanes and earthquakes continue to increase. Henderson (2007) states that disasters such as storms, floods, and droughts, will increase in its frequency due to extreme weather conditions, because of the ongoing climate change. This statement is supported by EM-DATs (2010) natural disaster trend which shows clearly that disasters have occurred more frequently since the beginning of 1900. This lets assume, that disasters will even increase more in the future. Graphic EM-DAT Community responses to crisis include the shock state, where individuals feel helpless and disoriented; the denial and defensive retreat (to reach back to already established safety solutions or to go somewhere else); the acknowledgement state whereby the change is accepted; and the adaption stage in which the community copes with the crisis and learns from it for the future. (Arnold, 1980, in Booth, 1993, in Faulkner, 2001) Degree to which companies work together and break down institutional barriers !!!! (because of inadequate resources -> collaboration; has to be planned before (Granot, 1997)) Fig Faulkner crisis and disasters Although there is no generally accepted definition of crisis management in the literature (Santana, 2003), it can be said that in order to respond to a crisis, organizations have to take actions accordingly by changing their tasks and processes (Glaesser, 2003). Since it can never be known in advance if and what type of crisis will occur, Organizations have to be prepared through planning for the worst case. According to Santana, this should be done through proper advance planning and establishing frameworks, because only then it is possible to cope with uncertainties. Brownwell (1990) stresses that there is even a bigger need for a good crisis management in the tourism industry since it is one of the most vulnerable industries. Fink (1986): the media plays an important role during the disaster management strategies and it has the power make the difference between whether or not a difficult situation evolves into a disaster (Fink, 1986). The media can be very useful by informing the community about warnings and to provide information during the recovery stage. However, the media often spreads false information and thus, can hinder the emergency operations by distracting the emergency personnel. In addition, the media also exaggerates in order to create panic and bring people to spend money e.g. in the form of panic buys before a possible hurricane. Due to the exaggeration and rumors of the media, the impact of a disaster in the tourism industry on the market has an unproportional impact to the actual natural disruptive effect (Cassedy, 1991; Murphy Bayley, 1989; Drabek, 1992). Drabek (1995) analyzed that tourists and tourist destinations in general are more vulnerable to disaster than other people/industries/etc. A reason for this could be that the most appealing and popular tourist destinations are tropical places where hurricanes, avalanches or volcanic eruptions are usual (Murphey and Bayley 1989). Since common targets for terrorists, such as embassies, are made less attractive due to increased safety measure, tourists became the new targets (Lehrman, 1986). Furthermore, during a disaster, tourists are always more independent and vulnerable than the community, as they are not as familiar with the local dangers (Burby and Wagner 1996). Cassedy (1991) states that only a few companies have actual disaster emergency plans in their business plans, and in case they do so it is just made for one type of hazard (Drabek, 1995). In general, one can say that the bigger tourism enterprises are better prepared than smaller enterprises (Faulkner). According to Beirman (2003), the principles of Crisis Management are coordination, collaboration, communication, and commitment. Those principles are a good attempt, however, they are not sufficient, as during an unpredictable disaster there is no time for à ¢Ã¢â€š ¬Ã‚ ¦ Stages Faulkner Preparation Kotler et. al (2006) state that if there are precautions in place, negative events can be diminished or prevented from occurring. Therefore, possible crisis that have a chance of occurring should be determined and develop plans and worst case scenarios. These plans have to be communicated to all employees so that everybody knows their tasks and expected behavior in case of emergency. cascaded strategic priority profile'(CSPP) (Heath, 1995, in Faulkner, 2001) Questionable, because an organizations usual activities and policies are not applicable during the situation of a crisis. (Huque, 1998, in Faulkner, 2001) e.g. companies with high chain of command would have a too long response rate but need to react much faster in crisis situations. Other restrictions are bureaucratic structures and low empowerment. Other problems: communication failures, lack of available resources (Heath, 1995, in Faulkner, 2001) Kotler et. al (2006) suggest that a good crisis management focuses more on the communication and less on the crisis. During training sessions, managers should be asked a set of possible challenging questions that they may have to answer by guests or the media. Prevention It is very important to implement early and warning systems, and thus, create awareness in the tourists mind of potential danger. Ritchie argues that more importance should be given to reduction and readiness than to response and recovery, and tourists rely on the Tour Operator to provide them with the necessary information (which is very important as tourists do not have the knowledge about hazard issues, as they are in an unfamiliar place (Johnston et. al (2007 $). Therefore, a proactive management is necessary, in order to provide the tourists beforehand with the necessary information and precautions (Henderson, 2007), so that tourists know the dangers that exists and adjust their behaviors accordingly ( Ritchie Crouch, 1997; in Glaesser, 2003). It is not possible to eliminate every danger or threat; this is especially the case with natural disasters, such as earthquakes, tsunamis or hurricanes. Coburn (1992), however, states that the destruction can be diminished by building hotels etc. in a more solid way which make them more resistant but also require a higher investment. Warning Signals Warning signals could be of any kind. Kotler et. al (2006) suggests that customer complaints, or strangers that walk around the property should be reported by employees to the security in order to prevent risks and crimes. Furthermore, in the internet a manager can read in chats or forums what former customers say and think about their property and thus, erase the failures. Damage Limitation As mentioned above, communication is very important for a good crisis management. It can also reduce the negative publicity, if there is a good communication with the press in place (Kotler et. al 2006). A spokesperson should be chosen who should communicate the facts to the media, give timely updates, and thus keep the press updated. It is pointed out, that by talking to the media, the spokesperson or manager should never use the term no comment as it creates suspicion. According to Daft (2008), leaders should develop four communication skills. First of all, they need to stay calm and listen harder, by absorbing peoples fears and uncertainties. They should give comfort, inspiration, and hope by showing optimism. Secondly, they should be visible in order to show that someone is in control. They need to step out immediately and respond to followers and public concerns. Furthermore, it is very important that the spokesperson always tells the truth and, thus, only communicates facts. As a result of this, rumors will be reduced as well. Last but not least, a vision for the future has to be communicated so that people do not lose hope, keep going and the rebuilding process is faster. Recovery stage In order for a destination to recover, appropriate equipment, time and monetary strength is needed. Especially during natural catastrophes, a region is unable to help itself, and therefore, needs interregional or international help and assistance in form of machinery and donations (Glaesser, 2006). Furthermore, it has to be decided who has to invest financially in rebuilding the destinations additionally to the donations. In some cases, the government pays and burdens the expenses in form of taxes on the community, stakeholders are made responsible, the insurance, or the suppliers of the tourism industry. (?) Another question is, what will be restored first. Most stakeholders demand that they are helped first, however, it is more important to rebuild the infrastructure first and this will benefit the community and the tourism industry, and thus, generate revenue which will be needed again for further reparations (Faulkner and Vikulov, 2001; Huang and Min, 2002, in Sharpley, R. 2005). The time a destination needs in order to recover and bring services back to normal depends on how well the market communication had been integrated (Faulkner, 2001) but is always influenced by the interest of the stakeholder concerning the speed of the recreation, the character of a destination, and how sever the devastation is. Learning Stage To sum up, by having a proper Crisis/ Disaster Management System in place, many hazards could either be avoided or minimize their impacts (Faulkner, 2001).

Emotion and Intellect in the Works from Terezin Essays -- Holocaust Li

Emotion and Intellect in the Works from Terezin In the quote opening Art Speigelman’s Maus: A Survivor s Tale. I: My Father Bleeds History, Adolf Hitler expresses his urge to rob the Jewish people of their humanity: The Jews are undoubtedly a race, but they are not human (9D). Hitler’s quote begs for a response What makes one human? Many scholars and scient ist would argue that it is t he ability to think and reason t hat defines the human species. I would argue that it is a combination of the ability to reason with the ability to feel. In Elie Wiesel s Night, it is his passionate anger at his spirituality alongside his intellectual struggle with that spirituality that screams out his humanity: What are You, my God, I thought angrily, compared to this afflicted crowd proclaiming to You their faith [. . .] (63). In the range of Holocaust literature, there is a range of emotion mixed with intellect, and this combination creates a picture of human beauty. One can witness this range in Wiesel s anger and disillusionment (62, 63) and in Speigelman s father s love and frugality (157). It is the ability to think about and feel something towards one s situation that makes one human. In the painting Sailboat (56-57) and the poem Birdsong (80-81) fro m the collection I Never Saw Another Butt erfly: Children s Drawings and Poems from Terezin Concentration Camp, 1942-1944, one can see how a range o f emotions combined with reason creat e an undeniable portrait of humanity. In Sailboat an anonymous child artist expresses both emotion and intellect through color choice and subject matter (56-57). The artist portrays night as a black abyss followed by a teal-gray sky dotted w... ...r Saw Another Butt erfly: Children s Drawings and Po ems from Terezin Concentration Camp, 1942-1944. Ed. Hana Volavkova. 2nd ed. New York: Schocken Books, 1978. 56-57. Spiegelman, Art. Maus: A Survivor s Tale, I. My Father Bleeds History. New York: Pantheon Books, 1986. Stargar, Nicholas. Children s Art of the Holocaust. Past & Present. Nov. 1998. Electronic. Expanded Academic Index ASAP. 10 February 2001. Weil, Jiri. Epilogue. I Never Saw Anot her Butterfly: Children s Drawings and Poems from Terezin Concentration Camp, 1942-1944. Ed. Hana Volavkova. 2nd ed. New York: Schocken Books, 1978. 101-104. Wiesel, Elie. Night. New York: Bantam Books, 1982. Weissova, Helga. Lights Out. I Never Saw Another Butt erfly: Children s Drawings and Poems from Terezin Concentration Camp, 1942-1944. Ed. Hana Volavkova. 2nd ed. New York: Schocken Books, 1978. 22, 24.

Changes brought by the Age of Imperialsim :: essays research papers

The Age of Imperialism brought many changes that caused suffering and improvements in countries. The domination of Europeans in Asia and Africa brought benefits and sufferings. When reading in between the lines, it is clear and obvious that the European?s domination gave Asia much to benefit from and Africa more to suffer from. Asia gained tons of economical power and was educated with Western ideas, but in the long run they turned Western literature it into Chinese matters. On the other hand, Africa lost economical independence. Asia?s population greatly benefited economically because European colonial rule led the Chinese to the modern economic system. In the mid- 1800s Westerners coming in Asia introduced new ways of transportation, communication, and it created export markets. Better transportation brought in new crops and influenced the growth of Asia?s population which led the Chinese economy to become more industrious than it has ever been. The Europeans turned the Chinese market into the 19th century world economy. Europeans introduced the Chinese to better systems of money and banking which created the base for a money market in China. The coming of Westerners inspired new ideas in the education of the Chinese. Even though Confucian social ideals were quickly changed by radical reformers in the cities, a new China was restored and accepted by the modern world. Western literature in the 20th century was well known in rural areas in Asia, but there were still traditionalists who worked on Western art showing Chinese culture. After World War I, Western literature was also transformed into Chinese matters. Economically, Africa paid a large price for British colonial rule because it lost its economic independence. France took control of the largest part of West Africa and in no time Africans became dependent on European textiles. Another reason why Africans suffered from European Imperialism is they were enslaved. They were also tortured in the Congo if they disobeyed in anyway. Those who disobeyed were tied to stakes outside in the scorching heat without food or water for days. African?s who suffered from gangrene had their hands cut off because the soldiers tied it too tightly to the stakes. By 1855, Britain and Germany had become the main chief rivals in East Africa. At the Berlin Conference, the Europeans agreed to how they would claim Africa?

Myopia In Asian Countries Health And Social Care Essay

Vision consequences from entryway of visible radiation into the oculus and the reading of this stimulation by the encephalon. For a normal oculus, visible radiation is focused to a topographic point on the retina. This message would so be sent to the encephalon to be interpreted as a message. Ocular sharp-sightedness is defined as the lucidity or acuteness of vision, which is the ability of the oculus to see and separate mulct inside informations. [ 1 ] . The cornea is the most powerful refracting surface of the optical system of the oculus, accounting for two-thirds of the oculus ‘s focusing power. Production of a crisp image at the retinal receptors requires corneal transparence and appropriate refractile power. The refractile power of the cornea depends on its curvature and the difference in refractile indexes between it and air [ 9 ] . Refractive mistakes occur when the curve of the cornea is irregularly shaped ( excessively steep or excessively level ) . When the cornea is of normal form and curvature, it bends, or refracts, visible radiation on the retina with preciseness. However, when the curve of the cornea is irregularly shaped, the cornea bends light amiss on the retina.A [ 15 ] When the cornea is curved excessively much, or if the oculus is excessively long, far-off objects will look blurry because they are focused in forepart of the retina. This is called nearsightedness, or nearsightedness. Hyperopia, or presbyopia, is the antonym of nearsightedness. Distant objects are clear, and close-up objects appear blurry. With hypermetropia, images focus on a point beyond the retina. Hyperopia consequences from an oculus that is excessively short. Astigmatism is a status in which the uneven curvature of the cornea fuzzs and distorts both distant and close objects. A normal cornea is round, with even curves from side to side and exceed to bottom. With astigmia, the cornea is curved more in one way than in another. This causes light beams to hold more than one focal point and concentrate on two separate countries of the retina, falsifying the ocular image. [ 15 ] Measurement of corneal curvature/power can be performed with a assortment of instruments, most normally aA keratometer, A IOLMaster, orA corneal topographyA device. Corneal curvature is normally used forA IOLA computations and cornealA refractile surgery. It is besides helpful for contact lens fitting and observing irregular astigmia. [ 5 ] The primary purpose of this survey is to look into the relationship between corneal curvature and grade of refractile mistake among emmetropic and myopic immature population in Malaysia and to find the standard value of corneal curvature of immature population.1.2 Research inquiryQuestion 1: Does corneal curvature vary significantly with different province of refractile mistake? Question 2: What are the scope of readings of corneal curvature of emmetropic and myopic immature topics? Question 3: Is there any different between horizontal and perpendicular curvature of the cornea?1.3 Aims of the survey1.3.1 General aimThe general aim of this survey is to look into the relationship between corneal curvature and refractile position among emmetropic and myopic immature patients in IIUM Kuantan Campus.1.3.2 Specific aimsTo find whether corneal curvature varies significantly with refractile mistake. To compare the readings of corneal curvature between emmetropic and myopic immature topics. To place the normal scope of corneal curvature for emmetropic and myopic immature topics. To place whether there is any different between horizontal and perpendicular curvature of the cornea. To look into the function of corneal curvature in refractile province among Malayan population.Hypothesis of the surveyThere is no important relationship between corneal curvature and refractile position.Chapter 2LITERATURE REVIEW2.1 Prevalence of nearsightedness in Asiatic statesNational Eye Survey done in Malaysia [ 2,3 ] found the prevalence of ocular damage was 2.7 % . The prevalence was higher in rural countries ( 2.9 % ) as compared to urban countries ( 2.5 % ) . The prevalence of ocular damage in rural population in Selangor has been reported to change from 5.6 % to 18.9 % in which they found that among the patients go toing the Eye Clinic at University Malaya Medical Centre, the most common cause of ocular damage in kids was refractile mistakes, whereas in aged patient ocular damage is due to cataract, glaucoma and diabetic retinopathy. [ 4 ] Myopia is a common cause for ocular damage among immature population in Asia. Estimates of the proportion of nearsightedness in the immature population in Asia ranged from 30 % to 65 % ( Saw et al. 1996 ; Chow et al. 1990 ) , and the prevalence was found to be greater among Chinese people ( Wensor et al. 1999 ; Sperduto et Al. 1983 ) . In Malaysia, the prevalence of nearsightedness found among Malay, Chinese and Indian schoolchildren was 47 % , 20 % and 19.4 % severally ( Garner et al.1990 ; Chung et Al. 1995 ; Saadah et Al. 2002 ) . With the increasing rates of nearsightedness, orthokeratology and refractile surgery such as LASIK, has become rather popular in Asia. When set abouting such processs to rectify nearsightedness, corneal curvature is an of import consideration in order to forestall the cornea from going excessively level after the intervention. [ 6 ]2.2 The importance of corneal curvatureCorneal curvature is normally used forA IOLA computations and cornealA refractile sur gery. It is besides helpful for contact lens fitting and observing irregular astigmia ( Friedman, 2009 ) . Measurements of cardinal and peripheral corneal curvature are utile for naming and supervising corneal conditions such as keratoconus and for supervising corneal form following optic surgery6-10 or refractile processs such as orthokeratology. [ 13 ] Liu Z. , Pflugfelder SC, ( 2000 ) studied on the effects of long-run contact lens wear on corneal thickness, curvature, and surface regularity. They found that the corneal curvature, maximal keratometry ( Max K ) and minimal keratometry ( Min K ) readings, were significantly steeper in eyes have oning contact lenses than normal eyes ( PA & lt ; 0.01 for Max K and Min K measured by both instruments ) .In foregrounding the importance of corneal curvature in IOL computations, Schena LB ( 2008 ) cited from Dr. Majmudar, in patients who have non undergone old surgery, the value at the centre of the cornea is approximately the same as the value at 3.2 millimetres ( based on keratometer measurings ) . However, patients who have undergone LASIK or PRK can hold altered corneas, and the value at the cardinal cornea, which is the end of measuring, may be really different from that at 3.2 millimetres. Consequently, if testers merely rely on the topography, they may be off, and for every 1 dioptr e off in mensurating the corneal curvature, a approximately 1 dioptre misreckoning will ensue for the patient ‘s refractile result. [ 11 ]Besides that, keratometry plays a critical function in the truth of IOL power computation by observing and mensurating astigmia by finding the steepest and flattest acmes of the corneal surface.A [ 16 ]Keratometry plays a critical function in the truth of IOL power computation, observing and mensurating astigmia by finding the steepest and flattest acmes of the corneal surface.A Keratometry plays a critical function in the truth of IOL power computation, observing and mensurating astigmia by finding the steepest and flattest acmes of the corneal surface.A Keratometry plays a critical function in the truth of IOL power computation, observing and mensurating astigmia by finding the steepest and flattest acmes of the corneal surface.A Keratometry plays a critical function in the truth of IOL power computation, observing and mensurating astigmia by finding the steepest and flattest acmes of the corneal surface.A Dr. Majmudar explained that keratometers measure the curvature of the anterior surface about 3.2 millimeter from the centre of the cornea. â€Å" In patients who have non undergone old surgery, the value at the centre of the cornea is approximately the same as the value at 3.2 millimetres, † he said. â€Å" However, patients who have undergone LASIK or PRK can hold altered corneas, and the value at the cardinal cornea, which is the end of measuring, may be really different from that at 3.2 millimetres. Consequently, if you merely trust on the topography, you may be off, and for every 1 dioptre you are away in mensurating the corneal curvature, a approximately 1 dioptre misreckoning will ensue for the patient ‘s refractile outcome. † Dr. Majmudar explained that keratometers measure the curvature of the anterior surface about 3.2 millimeter from the centre of the cornea. â€Å" In patients who ha ve non undergone old surgery, the value at the centre of the cornea is approximately the same as the value at 3.2 millimetres, † he said. â€Å" However, patients who have undergone LASIK or PRK can hold altered corneas, and the value at the cardinal cornea, which is the end of measuring, may be really different from that at 3.2 millimetres. Consequently, if you merely trust on the topography, you may be off, and for every 1 dioptre you are away in mensurating the corneal curvature, a approximately 1 dioptre misreckoning will ensue for the patient ‘s refractile outcome. † Dr. Majmudar explained that keratometers measure the curvature of the anterior surface about 3.2 millimeter from the centre of the cornea. â€Å" In patients who have non undergone old surgery, the value at the centre of the cornea is approximately the same as the value at 3.2 millimetres, † he said. â€Å" However, patients who have undergone LASIK or PRK can hold altered corneas, and th e value at the cardinal cornea, which is the end of measuring, may be really different from that at 3.2 millimetres. Consequently, if you merely trust on the topography, you may be off, and for every 1 dioptre you are away in mensurating the corneal curvature, a approximately 1 dioptre misreckoning will ensue for the patient ‘s refractile outcome. † Dr. Majmudar explained that keratometers measure the curvature of the anterior surface about 3.2 millimeter from the centre of the cornea. â€Å" In patients who have non undergone old surgery, the value at the centre of the cornea is approximately the same as the value at 3.2 millimetres, † he said. â€Å" However, patients who have undergone LASIK or PRK can hold altered corneas, and the value at the cardinal cornea, which is the end of measuring, may be really different from that at 3.2 millimetres. Consequently, if you merely trust on the topography, you may be off, and for every 1 dioptre you are away in mensurat ing the corneal curvature, a approximately 1 dioptre misreckoning will ensue for the patient ‘s refractile outcome. † Dr. Majmudar explained that keratometers measure the curvature of the anterior surface about 3.2 millimeter from the centre of the cornea. â€Å" In patients who have non undergone old surgery, the value at the centre of the cornea is approximately the same as the value at 3.2 millimetres, † he said. â€Å" However, patients who have undergone LASIK or PRK can hold altered corneas, and the value at the cardinal cornea, which is the end of measuring, may be really different from that at 3.2 millimetres. Consequently, if you merely trust on the topography, you may be off, and for every 1 dioptre you are away in mensurating the corneal curvature, a approximately 1 dioptre misreckoning will ensue for the patient ‘s refractile result. â€Å" Top of Form Bariah et Al. ( 2009 ) suggested that every demographic has a different norm and scope of corneal curvature values and its relationship to the grade of nearsightedness among normal population.2.3 Corneal curvature in hyperope, emmetrope and myopeIn research by Bariah et Al. ( 2009 ) , consequences from keratometer measuring indicated that the mean of corneal curvature for the all myopic immature topics was 7.74 A ± 0.52 millimeter, with 7.87 A ± 0.28 millimeter for Chinese topics and 7.60 A ± 0.66 millimeter for Malays. In survey by Mainstone JC et Al ( 2010 ) , the correlativity between corneal radius of curvature and spherical equivalent refractile mistake was non statistically important ( r2 = 0.038, p =0.2609 ) . A antecedently study by Carney LG et Al. showed that there is a inclination for the cornea to flatten less quickly in the fringe with increasing nearsightedness. This suggests that there are corneal form alterations that occur in nearsighted eyes, possibly as a consequence of unnatural optic growing, that are non seen in hypermetropic eyes because a different mechanism of refractile mistake development operates in this latter group. However, a research by Bariah et Al ( 2009 ) with average refractile mistake in spherical equivalent was -3.50 A ± 2.10 DS, they found that there is hapless correlativities between myopic refractile mistake and corneal curvature ( r = 0.246, P & gt ; 0.05 ) . On the other manus, a recent survey by Iyamu E et Al. ( 2010 ) on a Nigerian population found that there was a important positive correlativity between corneal curvature and spherical tantamount refraction. ANOVA showed that the difference in average corneal curvature across the refractile position groups was statistically important ( F = 27.9, df = 2, 67, P & lt ; 0.0001 ) . Post hoc trial with Fisher ‘s LSD showed that myopes had steeper corneas than the other two groups ( steeper by 0.27 millimeters than that of hyperopes, and 0.28 millimeter than that of emmetropes ) . The additive arrested development theoretical account is represented by: CRC = 7.853 + 0.069SER. From the equation it can be predicted that for every 1.00D addition in nearsightedness, the cornea is steepened by about 0.07 millimeters.2.4 Measuring corneal curvature utilizing PentacamA ®The Pentacam has become a popular clinical device for measuring the anterior section of the oculus since its launch in 200 4. It contains a Scheimpflug camera that rotates through 360 grades and captures 25 or 50 Scheimpflug slit images within two seconds. Each image shows a cross-section of the cornea and the anterior section. The images contain 500 informations points and up to 25,000 points ( 50 slits A? 500 informations points ) are measured to assorted parametric quantities and to build a 3-dimensional cornea. The Pentacam is capable of mensurating topographic corneal thickness, anterior and posterior corneal topography, anterior chamber deepness and angle and corneal aberrances. It besides provides parametric quantities such as corneal volume and keratometric power difference, which offer new and proficient analyses of the cornea, severally. [ 13 ] For historical grounds, most Placido topographers and keratometers use the refractile index of 1.3375 for the refractile power of the cornea. This refractile index is really wrong even for the untreated oculus ( n~1,332 ) and assumes a changeless ratio between the front tooth and posterior curvature of the cornea. As many IOL power computation expressions use the wrong ‘K-reading ‘ straight an empirical rectification is needed in the terminal to set the correct IOL power in these expressions even in normal instances. [ 12 ] In a survey by Chen D. et Al, the Pentacam system was shown to be extremely dependable in the Sim K measurings, at both the front tooth and posterior corneal surfaces ( Cronbach ‘s alpha trial, I ± a†°? 0.990 ; intraclass correlativity coefficient, ICC a†°? 0.972 ) . The Orbscan is another normally used corneal topographer. It is based on a intercrossed system integrating both the Placido phonograph record and scanning slit rules. Similar to the Pentacam, the Orbscan is non-invasive, simple to utilize and quick, nevertheless, old surveies found the Orbscan to hold questionable public presentation in topographic pachymetry and in the rating of anterior21 and posterior corneal curvatures. [ 14 ]Chapter 3MATERIALS AND METHODSStudy countryLocation of survey is at Clinic of Optometry International Islamic University Malaysia, Kuantan.3.2 Study designThe survey is an experimental case-control survey. The parametric quantities for the collected informations will be performed on both eyes. Data will be collected from each topic on a individual visit.3.3 Subject of the survey3.3.1 Sampling of the surveySampling of the survey is convenient trying. Subjects who fulfilled the inclusion standards for the survey are invited to take part in the survey.Sample si zeThe sample size will be based on the survey by Bariah et Al ( 2009 ) â€Å" Corneal Thickness and Curvature of One Sample of Young Myopic Population in Malaysia † where the topics consisted of 84 myopic university. Should mention the latest paper with groups comparison â€Å" Ocular Dimensions of Young Malays in Malaysia † ( Bariah Mohd-Ali, and Muhammad Afzam Shah Abdul-Rahim, and Zainora Mohammed, and Norhani Mohidin, ( 2011 ) Ocular dimensions of immature Malayans in Malaysia. Jurnal Sains Kesihatan Malaysia, 9 ( 1 ) . pp. 35-39. ISSN 1675-8161. On the sample size computation, refer to relevant old paper and enter the respective values ( mean, standard divergence etc. ) in this web site: hypertext transfer protocol: //www.stat.ubc.ca/~rollin/stats/ssize/n2.htmlSample of the surveySample of the survey comprised of groups of emmetropic and myopic immature topics.Subject ‘s inclusion standardsAge between 20 to 26 old ages old. VA at distance 6/6 or better. VA at near N5 at 33 centimeter or better. Refractive power between +0.50 DS to -0.50 DS and a†°? – 2.00 Darmstadtium Non-contact lens wearer. Soft contact lens wearer less than 5 old ages are permitted provided lenses were non worn on the twenty-four hours of proving Good optic wellness tested with slit lamp and fundus scrutiny. Good general wellness taken from self-report.Subject ‘s exclusion standardsRigid contact lens wearer History of corneal abnormalcy, refractile surgery or orthokeratology intervention.3.4 Study tools and processWithin survey sites, clinical scrutinies are by and large performed at one location ( IIUM Optometry clinic ) . Before clinical eyes scrutiny is performed on the participant, they will be asked for a complete personal and household general wellness and oculus wellness history. Later, participants underwent an extended and standardised scrutiny process, which included ocular sharp-sightedness ( VA ) testing, refraction and a elaborate optic slit lamp and fundus scrutiny The ocular Acuity ( VA ) will be measured utilizing a Snellen chart at 6m. Measurement of refractile position will be conducted utilizing subjective refraction with cross cylinder. Subjects were categorized into emmetropia, hypermetropia and nearsightedness utilizing the spherical tantamount refraction. Classification was done based on: Emmetropia a†°Ã‚ ¤A ± 0.50DS and Myopia a†°? 2.00DS. Following, measuring of corneal curvature will be taken utilizing Pentacam ( Oculus, Inc. , Germany ) . Average corneal curvature ( AVK ) was obtained by the norm of the horizontal and perpendicular corneal curvature. Finally, the external oculus and anterior section ( eyelid, conjunctiva, cornea, flag, and student ) will be examined with slit lamp, and followed by scrutiny of media and fundus utilizing indirect opthmoscopy and fundus camera.3.5 Data analysisThe natural informations are keyed in and organized utilizing statistical package SPSS ( Statistical Package for Social Science ) v ersion 17.0. The information will be analyzed utilizing the same package. Statistical analyses being employed are: Normality trial on each information set utilizing Histogram. important degree: 0.05 for 95 % CI Descriptive analysis ( average, standard divergence, average and frequence ) . One-way analysis of discrepancy ( ANOVA ) will be used to compare the average corneal radius of curvature across the refractile position groups The relationships among parametric quantities will be tested utilizing Pearson ‘s correlativity and additive arrested development analysis.3.6 Ethical considerationEthical blessing will be acquired from the ethical commission of Kulliyyah of Medicine, International Islamic University Malaysia ( IIUM ) . Engagement in this survey is on a voluntary footing and participants will be asked to subscribe the consent signifier if they agree to take part in this survey. A written consent will be acquired prior to informations aggregation ( Appendix B ) . In this consent signifier, campaigners will be informed that they will move as ‘subject ‘ in this survey. Participants will be given account on the processs involved in this survey before informations aggregation is performed.The process is considered safe because it is non-invasive. Furthermore, the participants ‘ informations is confidential to public. Any inquiry from the topic will be answered consequently. Participants may besides retreat from this survey at any clip.