Development of Language

The manner in which children learn to understand and successfully communicate through language is among the most important questions studied by psychologists. The appropriate use of language is central to virtually all aspects of learning and social development. Successful and appropriate language communication is also closely linked to the individual’s place in society, while the inability to communicate clearly hampers and may virtually eliminate a person’s ability to cope with even the simplest educational and social situations.The drawings produced by preschoolers can be channeled by parents and teachers so that they can print letters for a start. They will not be able to distinguish writing from drawing initially but around the age of 4, children will show distinctive features of print like forms arranged in a line on the page (Levin & Bus, 2003 as cited in Chapter 8). The studies of imitative language focus on children’s acquisition of grammatical rules by observational learning.Investigators have also been interested in whether the substance of a child’s language can be modified by exposure to social models (without any reinforcement to the child for appropriate responses). Numerous experiments have now disclosed that principles for generating novel responses can be acquired through observation of others (Bandura and McDonald, 1963). If principles of language usage, rather than mere words, can be shown to be acquired through observational learning, then, thus would provide at least a partial account of the process of language acquisition.Erik Erikson as psychoanalyst taught that any person, child or adult faces specific life crisis that they have to resolve in order to perform their tasks (Atkinson 1993). During early childhood or preschool, a child develops an ability to initiate activities (Atkinson 1993). teachers have to learn how to encourage or discourage them in order that the child would not feel inadequate (Atkinson 1 993).During middle child hood or elementary, children learn various skills such as reading and writing, but they have to interact socially with others in order to feel successful or competent, otherwise they would feel inferior (Atkinson 1993). During this time, a teacher should constantly but reasonably praise a child for a job well done. Another way of supporting the development of language in early childhood is through make-believe play. Piaget claimed that by pretending, young people can now practiced and strengthen newly acquired representational schemes (Chapter 9).

Ernest Gaines’s novel Essay

Education is widely defined as the act or process of imparting knowledge of skill. But the primary function of education is the eradication of ignorance. Ignorance is multi-layered. A social awareness can be a camouflage for spiritual ignorance. An erudite thinking can be used to mask philosophical ignorance. A teacher can learn hither to unknown aspects of his teaching through the very act of teaching. Because Ignorance is like the mythical beast who can grow ten heads for each head that is slain. Education is the sword that accomplishes the eradication of social, spiritual and philosophical ignorance – but only gradually and by continuous application to daily life. That precisely is a powerful underlying theme of Ernest Gaines’s novel â€Å"Lesson before Dying† Though looked at different perspectives by different characters of the novel, Education is the ultimate aim of most of them throughout the novel. Tante Lou looks at education as the necessary ability to die like a man, aware of his actions, his fate and the courage needed to face it head on – the education she wants her nephew Grant to impart to Jefferson, the convicted black. For Jefferson, who awaits the date for his execution, education is the ability to dispel the images of being non-human, the opinion which his lawyer fosters on him while using it as his defense. For Grant, education, as it reveals itself is to be able to relate to the needs and emotions of others, the ability to look beyond himself, and the ability to deal with his perennial running away from his past. For the black community of the Louisiana, the education that results from this incident is an increased awareness of their oppression, and the realization of a reality greater than their squalid living would allow them to contemplate – honor in the face of adversity. The setting for the quest of education is set in the initial chapters when the defense attorney uses the weirdest of arguments to plead the case of Jefferson. â€Å"This skull here holds no plans,† the defense attorney explains. â€Å"What you see here is a thing that acts on command. A thing to hold the handle of a plow, a thing to load your bales of cotton, a thing to dig your ditches, to chop your wood, to pull your corn. . . What justice would there be to take this life? Justice, gentlemen? Why, I would just as soon put a hog in the electric chair as this. † This sort of defense has its impact on two people. Jefferson internalizes the argument and starts believing that he is in fact a fool, a hog. While his god mother Emma is determined to ensure that Jefferson does not die in a way to justify his description in court but with the dignity of a man. She enlists the support of Grant Wiggins’s aunt Tante Lou. They come to Wiggins’s place to convince him to educate Jefferson on human dignity before he is executed. Wiggins anticipates and deeply resents this task. Initially Grant is highly reluctant to perform what is required of him. He sees himself as symbolic of all black men who are constantly under the pressure of their folks to be heroic, to perform feats that defy their limitations of ability and social status. He sees Emma’s and Tante Lo’s expectations out of him and Jefferson as a perennial cross that burdens all black men. At the same time he is consumed by guilt – of his reluctant to help Jefferson, his desire to run away from the demands of his society. Vivian, his girl friend tells him that though he does not acknowledge it, he loves his folks and that is the reason he keeps returning to the same roots and past that he so deeply resents. He is at the same time angry and afraid. He is himself consumed by serious doubts about the purpose and the method of his living and now is bewildered how he can teach somebody how to die when he himself does not know how to live. Slowly, Grant begins to understand the enormity and the importance of his task. He is required to transform Jefferson’s execution as an educating experience for a lot of groups of people. To Jefferson himself, he needs to educate the concepts of human dignity. To the blacks of his neighborhood, Jefferson’s death needs to be a spiritual education of revolt against suppression. To the whites, the oppressors, Jefferson’s death needs to be an education in Christian concept of martyrdom. He, the reluctant teacher, who always wanted to follow the advice of his teacher Professor Antoine and leave Bayonne for good (chapter 13), starts realizing the immediacy of his duties. Grant starts to warm to the task at hand. More than Jefferson, this experience gives him lessons on living. His girlfriend Vivian is a case in point. She teaches him the virtue of hope. She is afraid that their affair might become public knowledge leading her to lose custody of her children from the previous marriage. At the same time she has the courage to be led by her heart. She visits Grant at his place, they make love under the sky in a field. She allows herself to be questioned by Grant’s aunt about her religious affiliations. All these instances provide Grant with a counter point to his own world view. His girlfriend has a lot of problems to deal with> But she never gives in to cynicism. She never gives up her religious beliefs but, when questioned, has the clarity of thought to say that she will give up her religious affiliation to be united with Grant. Throughout the novel she is a good sounding board to Grant’s rants of cynicism and is a constant source of an alternate point of view. This teaches Grant though very subtly, that his cynicism is a cloak to hide his fears. There builds an uneasy camaraderie at first between Grant and Jefferson. Gradually both men start feeling that the other is helping them deal with their predicament or their life in general. Grant gets Jefferson a radio and book to write his thoughts in. This book starts exerting all the pressure of being an educated and aware man in Jefferson. He confesses that he has never had to think so much in all his life. He had spent all his life doing hard menial labor, pandering to the whites and grinning. If it was meant to be different, he never knew it. This realization that he had the potential to become somebody else which he never actually had the opportunity of becoming makes Jefferson both sad and poignant at his life’s prospects. The change in the attitude of all his friends and the community as a whole is in itself an educating experience. This teaches Jefferson that though they might not have been overtly good to him before, his community identified itself with him and adored him as one of their own. His execution was not just an event of individual pain. His suffering was a point of reference for his family, his friends and his community. In regards to religion, Grant is an unbeliever. He loses faith when in college. But upon Reverend Ambrose’s insistence he does talk to Jefferson about religion. Grant is unable to accept a God who seems to accept and encourage the vast differences in man based entirely on his skin color. His overwhelming cynicism takes him away from religion for which Reverend Ambrose chastises him that he was â€Å"uneducated because he never learnt to care for others†. Though Grant does not regain his faith in organized religion, his mind starts looking for the mercy he wants out of a God who can correct the wrongs of his society. He so desperately wants to get his society to a better station, but feels so powerless to do anything. â€Å"I want you to show them the difference between what they think you are and what you can be. † This is Grant’s demand from Jefferson, and slowly Jefferson internalizes this demand and acquires a composure and dignity worthy of a highly educated man, somebody who is capable of viewing his life philosophically. By behaving with utmost dignity towards his white captors, the sheriff and people around him even the day prior to his execution, he provides valuable lessons in human decency to the bigoted community of whites. The night before his execution, Vivian comes to visit hm and her behavior towards the Jefferson is exemplary. She sets to rest Jefferson’s shame that he is ugly and unclean by kissing his face. This act of compassion helps boost the self-image of Jefferson and enables him to meet his destiny with great equanimity. â€Å"Good by mr wigin tell them im strong tell them im a man† – This entry in Jefferson’s notebook, with all its spelling mistakes is the ultimate grade given to Grant the teacher. He succeeds in making Jefferson an example of Christian charity and dignity. When Paul shaves Jefferson’s head, wrists and ankles before the execution, he calmly entrusts him with his book, his radio and presents him a marble. This act of compassion makes Jefferson the strongest man in the novel and makes Paul realize the gravity of education Grant could provide Jefferson in such a short while. That is the reason he feels proud to shake Grant’s hand in the last chapter of the novel. Martyrdom of an ignorant person which seems to light up the sense of hope of a large community is so replete with religious symbolism. At the same time it is a praiseful hymn to education, not as a system of teaching skills or imparting knowledge, but as a method of eradicating the darkness in its various forms from man’s heart – loss of hope, cynicism, self centeredness, bigotry. Education is also the method of erecting monuments for virtuous qualities in human heart after it has succeeded in eradicating the grossness of vilifying emotions- monuments of forgiveness, selflessness, sharing, and dignity in the face of death and danger. Lesson before Dying is about Lessons in Living. Works cited Gaines, Ernest J. A Lesson Before Dying: A Novel. Vancouver: Vintage Books, 1994.

An Overview Of Teaser Advertising

An Overview Of Teaser Advertising Zoon, V.I.B, ‘On ne peut l’arreter’; these ad shouts for one’s attention but there is no brand name. As you pass by, the hoardings yell out to you – they look extremely familiar but yet they reveal nothing except the promise of more to come. Sometimes they work in a tizzy while sometimes they ask a response out of you. It is suspense with a purpose to tease. These are Teaser advertising. In Mauritius, this style of advertising – which tend to advertise for a new product while keeping the target audience interest arouse each day and at the same time creating a sort of buzz around the ad-the teaser, has become a craze lately. The Zoon Teaser advertising proved to be successful in teasing people. Nevertheless some people consider Teaser advertising to be ‘Much Ado about Nothing’ (quoting the word of Shakespeare). But, why is there so much fantasy about communicating and advertising a product? Today, advertising is considered by many to be the most important factor in the success of the company as most organizations -small and large- that rely on marketing to create customer interest, are engaged in consistent use of advertising to help meet marketing objectives. An organization can have the best idea, product or service, but without effectively delivering their messages to its target market, these ideas, products and services can go unnoticed. An effective creative campaign in the form of a teaser can set a company apart from the competition and allows it to give to its potential customers an image of what makes the brand different from the competition which has for goal to be top of the mind of these busy consumers. This means that the name of the business or the brand is the first thing that pops into their head, when looking for a product in the respective category. Furthermore, given information asymmetry that prevails in the market, advertising is a communication tool that cannot be missed to signal poten tial clients and Teaser advertising with its ability to create buzz and word of mouth is for sure a successful method to spread news about a subject. But even if advertising including Teaser plays a crucial role in positioning the product in the mind of customers, does this type of advertising push people to buy the advertised product as such? Therefore does this type of advertising always work? Does it create this sort of ‘buzz’ that it wants to cause? Does it create this sort of ‘buzz’ that it wants to cause? Does it has an impact on people and how do they react to it? Does it act as a source of motivation for customers to purchase? To know more about this interesting aspect of advertising and to explore this specific area of advertising, a study has been conducted towards this perspective by considering the recent teaser ads in Mauritius. This study will allow discovering and evaluating this particular technique of advertising and explore the surrounding galaxy of such tool of advertising.

Land and valuation of land with various land investments Research Paper

Land and valuation of land with various land investments - Research Paper Example This essay analyzes that unlike other investments, land investment is fixed in quantity and immobile. Its value, however, keeps on appreciating, this makes land one of the major and vital investment projects of all times. The risks involved in land investment are also very minimal, this is because, when one invests in the land he is sure that its value will keep on appreciating over a given duration, thus leaving no room for selling it below the investment price. This is contrary to other investments which might depreciate in value with time.Land investment is very advantageous in the sense that, it historically keeps on appreciating in value. There are fewer risks involved in the land investment. In addition to being an investment project, the land is also a factor of production, which means that investing in land may end up giving double returns, that of its value plus the proceeds from production, say if used for Agricultural purposes. Property appreciation; talking about property appreciation, this refers to increase in the value of a property with time, a good example is that of land. Due to increase in demand each day, some properties for example land will continue appreciating in value because population keeps on increasing and its supply remains fixed. Equity refers to the residual claim on an investment. The land has the equity in that, after investment on land, when one wants to sell off his property, he will sell land at a higher price than the initial investment price. The land is, therefore, the best equity investment.  ... Mostly, they are knowledgeable in finance, money matters including banking, stocks and commodities, investments and economics. INTRODUCTION People have always been passionate about acquisition of land for ranching, farming, hunting, fishing, recreating, commercial-agricultural, and for land to develop into a higher use. Lands are very precious from time immemorial and that is why there have been laws, which govern land issues right from the start of civilization. The meaning of land is not only derived on the face value, but by what it contains and encompasses and this is why different lands attract different prices when being valued. There are also areas with vast lands, which just lie idle yet they are owned by people. In the day-to-day life, almost everyone comes into play with some of the land rules governing the ownership, use or occupation of land. To begin, every person lives somewhere on a parcel of land. And many humans owe their existence, livelihood or employment, directly or indirectly, to something that was produced from land. This clearly shows that we cannot live without land. Some people live on leasehold homes while others on freehold properties. Not many will understand the term freehold and leasehold. It is therefore very important for each person to understand and appreciate what he or she owns or occupies. Individuals who rent homes on a weekly or monthly basis need to understand to what extent they can act or do things with the rented property and what they cannot do. The same principle applies to people living with their parents or on properties owned and managed by their partners. They need this knowledge so as to understand the rights they have, if any exists, and

Discuss briefly the need for citation and referencing, and describe Essay

Discuss briefly the need for citation and referencing, and describe the main characteristics of the Harvard System of Referencing, the style favoured by this un - Essay Example Gray et al 2008, p. 114, term the use of proper use of citation and referencing as â€Å"academic integrity†. The reputation of a piece of academic work lies in proper use of citations and references. Any author has a right over the ideas and words present in their work and this right deems that it is morally important to their ideas and work are appropriately attributed, when used by others (Gray et al, 2008). When accurate citation and referencing is done it reflects the integrity of the author, for it shows that the author recognizes the sources and acknowledges these sources. This leads to the importance of referencing in letting others find the original sources used in the work (REFERENCING, 2000). This is why citations and references may be considered as signposts and acknowledgements. The signpost perspective arises from showing the location of the source, while the acknowledgement perspective arises from accepting the indebtedness to the source (Hunter, 2008). Hunter 2008, p.1 gives three reasons why citations and references are important, which are â€Å"ideas are the currency of academia†, â€Å"failing to cite violates the rights of the person who originated the idea and â€Å"academics needs to be able to trace the geneology of ideas†. Referencing in an academic work demonstrates the quality of the work, through the range of ideas that are used and acknowledged and does away with possibility of any charge of plagiarism (University of South Australia, 2007). The quality of work thus becomes another important contribution of proper referencing in a piece of academic work, as it reflects the thoroughness and the diligence of the author and through that contributes to the reputation or impression of the academic work (Glick, 2007). The Harvard System uses an author-date system. There are two places in an academic work that citations and references are used, which are in the

Ottershaw branch of Zinns Burgers and Pizza Essay

Ottershaw branch of Zinns Burgers and Pizza - Essay Example set of values, personalities, norms, assumptions, behaviors, beliefs, ideas and tangible and intangible signs of the organization in its internal and external environments of business conduct. Such tangible and intangible artifacts include organizational goals such as mission and vision. Culture is a tool for the manager to inculcate a set of values, beliefs and ideas in the employee whose vision is then transformed into that that of the organization’s vision. Thus it’s clear that at the Ottershaw branch of Zinn’s Burgers and Pizza the restaurant chain is faced with a number of organizational culture related problems. All beliefs, behaviors, values, vision, mission, personalities and so on have become outmoded. In fact it requires an overhauling sooner. According to Edgar Schein organizational culture is â€Å"A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way you perceive, think, and feel in relation to those problems" (Schein, 2004). Schein has provided one of the most thought provoking definitions to organizational culture and goes onto claim that of all the attributes of the organization, culture is perhaps the most difficult to transform. He identifies three attributes in the organization culture. Thus the restaurant needs to revamp its organizational culture related practices and initiatives. Next Geert Hofstede identified five dimensions as the basis for organizational culture (2005). A number of other scholars such as Deal and Kennedy (2000) and Handy produced their theories on organizational culture and have had considerable influence on the subsequent writings and developments on the subject. These theoretical perspectives apart there is a considerable amount of empirical evidence to suggest the significance of various elements of the evolutionary

Are men the victims of equality in contemporary organizations Essay - 1

Are men the victims of equality in contemporary organizations - Essay Example The fact that such practices exist indicates that organizations are not gender neutral. Just like certain issues can place women in a disadvantaged position, there could be issues that can place men at disadvantage. It is this exclusion along with the perceived improvement of the position of disadvantaged groups that has contributed to the perception that men have been disadvantaged by equality (Burke and Black reading) However, with the magnitude of such special policies incorporated by organizations for women perhaps they are now putting men at a disadvantage. Besides, the gradual increase of women in workforce could pose the threat of marginalization to men in the organization. This paper discusses if men are turning into victims of equality in contemporary organizations. Given that they have always been the dominant sex and wielded power over women, can they really be victims? The paper discusses factors that may or may not contribute to men’s disadvantaged position. Given that men have outnumbered women in organizations it is difficult to conceive how they can be victims. Traditionally women have been perceived to be the victims of male domination in organizations. They are the ones who face the glass ceiling and find it difficult to get entry into senior positions. If they do manage to get there it becomes difficult for them to sustain at the top due to the isolation they feel from male dominated social network at top management levels. Current research builds on the findings that senior executive leadership is dominated by corporate masculinity, which accommodates women as ‘token’ or ‘other’ (wallaby.vu.edu.au/adt-VVUT/uploads/approved/adt-VVUT20070911.142850/public/03Chapter2.pdf)-Sinclair 1994; Maier 1999; Halford and Leonard 2001). According to Kanter’s Tokenism Theory (Kanter 1977-find articles) it would be the women who hold a token position in organizations. Since they have been the one to be considered

Globalisation and the International Business Environment Essay

Globalisation and the International Business Environment - Essay Example 64-65) as the opposite of localisation; it is the process of adapting products for use outside the home nation (think steering wheels in cars or Chinese versions of Windows). Firms must internationalise if they want to sell to markets outside their home country, because foreign markets have different cultures, needs and wants, demanding that firms make adjustments to products and services, organisational structures, leadership and people systems, and supply chains, amongst others. In a landmark paper on the topic, Whitley (1994) observed that the post-war internationalisation process of firms was primarily driven by increases in foreign direct investment by transnational (or multinational) enterprises. This led to increased interdependence of the industrialised economies and changes in the world economy with the following characteristics: (1) the establishment of a distinct global system of coordination and competition, (2) the denationalisation of leading firms, and (3) the international standardisation of managerial structures and practices. It can be said that the natural progression from internationalisation to interdependence and greater integration of the world economy resulted in the complex phenomenon that we now call "globalisation". Globalisation is a concept that is best described than defined because of its complexity. A simple definition, like "globalisation is the integration of the world economy, reshaping business, reordering lives, creating social classes, different jobs, unimaginable wealth, and wretched poverty" (Micklethwait and Wooldridge, 2000, p. xvi), would not do justice to the term because it focuses too much on the economic aspect. Globalisation is much more than just money, business, and wealth. As Stiglitz (2002, p. 9-10) described it, globalisation "integrates countries and peoples, their economies and politics, their cultures and fates. It breaks down artificial barriers to the flow of goods, services, capital, knowledge, ideas, and (to a lesser extent) peoples across borders. It creates new institutions that joined with existing ones to work across borders". There are then good and bad sides, so whilst many condemn environmental degradation, corruption of cultures, and the spread of squalor, poverty, misery, and greed, many also praise the improved access to cheaper medicines and food, better living conditions, gradual eradication of poverty, and increased opportunities for millions of people around the globe. Therefore, whilst many consider internationalisation and globalisation as synonymous terms, the former would refer to an outward process where firms adapt to and increase their presence in international markets, whilst the latter can be described simply as its natural integrating result. Globalisation is nothing new, but in its past incarnations, the inability of previous generations to manage its bad side has made it a factor that led to two of the bloodiest wars that mankind has ever experienced. Knowing this background reminds us of what the philosopher Santayana said about learning the lessons of history so that we would not be doomed to repeat it. Main Drivers of Globalisation Like success which has many fathers, globalisation (according to whoever is the author) has many drivers (Yip, 2003; Johnson et al., 2003; Stiglitz, 2002; Micklethwait et al., 2000; Porter, 1990) that we can summarily classify into five groups. These drivers are the key

Identify the Impact of Pathophysiology, Psychology and Sociology in Essay

Identify the Impact of Pathophysiology, Psychology and Sociology in Determining the Physical and Mental Health Status of the Ind - Essay Example 47). As a common knowledge, Alzheimer’s disease is hereditary. The fact that Lucinda’s grandfather had dementia increases her risks of developing the same illness. With this in mind, Lucinda’s changes in her behaviour such as depression including her difficulty in following conversations, and the feeling of excessive tiredness can be explained by the psychosocial impact of having an Alzheimer’s disease. The role of psychotherapists is to allow newly diagnosed individuals to effectively deal with their negative feelings whereas the social workers are trained to help patients with Alzheimer’s disease deal with their social problems with their family members, at work, or within the community (Thompson and Bass, 2009). In most cases, psychotherapy can be used to initially diagnose the level of Lucinda’s depression. By referring her to a psychotherapist as one of the clinical interventions for her case, Lucinda and her partner may find it easier t o accept and deal with the agitation, anxiety, and depression this couple is going through after knowing that Lucinda is at risk of developing Alzheimer’s disease. Lucinda is having difficulty trying to remember the names of people she worked with every day. For this reason, there is an increased risk wherein Lucinda might end up isolating herself from other people. To avoid making herself or other people feel bad, she made it a habit to cover up some of these occasions from her friends and family members in order to save face. However, the patient should be informed that there is no cure for Alzheimer’s disease (Lu and Bludau, 2011, p. 60). To make it easier for the patient to deal with cognitive, behavioural, social and emotional changes, Lucinda should receive psychological and social intervention to make her understand and be emotionally prepared for other serious physical and mental health changes as the Alzheimer’s diseases progresses to a more advance sta ge. To identify the presence of brain damage, either MRI or PET scan can be used. In general, the pathophysiology of Alzheimer’s disease is characterized by the presence of plaques and tangles in the brain. Common among the aging individuals, the presence of ?-amyloid plagues, neurofibrillary tangles (NFTs), and the neuronal cell death are among the main factors that can cause the patients to undergo a neurodegenerative process (Kumer et al., 2010, pp. 1313 – 1317; Jackson-Siegal, 2005). Although these substances can also be found among elderly patients without Alzheimer’s disease, Jackson-Siegal (2005) explained that one of the most unique feature of Alzheimer’s disease is that these plagues and tangles are localized in the brain in parallel to the clinical symptoms. With regards to familial Alzheimer’s disease, mutations on chromosomes 21, 19, 14, 12, and 1 is responsible for these changes (Barlow and Durand, 2012, p. 546; Cummings et al., 1998). Even though Lucinda is experiencing episodes of worsening and frequent forgetfulness, confusion, and difficulty to remember names of people she worked each day; the fact that she can still recognize her partner strongly suggest that she is having a mild to moderate Alzheimer’s disease (Jackson-Siegal, 2005). In general, the entorhinal cortex is connected to the hippocampus – responsible for our memory formation, and the cerebral cortex. In the case of Lucinda, her memory loss or the short-term recall can be explained by the presence

The Lack of Evolution in the Detective Genre Essay Example for Free

The Lack of Evolution in the Detective Genre Essay Sherlock Holmes is probably the most famous detective in literary history. Therefore, it is not surprising that many authors in the 20th century have followed Sir Arthur Conan Doyles template when writing detective stories. For example, Agatha Christies character Hercule Poirot is nearly identical to Holmes. In this essay, I will compare The Hound of the Baskervilles by Sir Arthur Conan Doyle and Hercule Poirots Christmas by Agatha Christie, two basically similar novels, which are clear examples of the detective genre. In doing so, I hope to prove that the basic elements of detective stories, such as the detective, his methods and the feeling of suspense, have remained unchanged over the years. Firstly, the most obvious point of comparison lies in the many similarities between the two main characters, the detectives, Holmes and Poirot. Both of them are quite vain and self-obsessed. Near the beginning, they are constantly taunting or bragging to their companions. For example, when Holmes proves that one of Watsons theories is incorrect, he says No mention of that local hunt, Watson with a mischievous smile, gently mocking him. Earlier on, he also says in noting your fallacies, I was occasionally guided towards the truth. Although this might be interpreted as a compliment, I believe that this is a very pretentious remark, which reflects Holmes vain and egotistical nature. Poirot on the other hand, does not taunt Colonel Johnson as Holmes taunts Watson. However, he does have a very high opinion of himself, and is just as arrogant as Holmes if not more so. When Colonel Johnson says that they ought to be safe enough (from murder cases) during your (Poirots) visit, Poirot begins to reply My reputation- before he is interrupted by Johnson mentioning Christmas time, peace, goodwill-and all that kind of thing. Poirot clearly believes that it is his reputation which will prevent any murders from being committed, when Johnson actually means that the goodwill of the people is what will prevent them. This is an interesting contrast in the depiction of the two detectives vanity. Doyle, through Watsons eyes, shows his idol, Holmes to be infallible, but shows Holmes vanity in his criticism of Watson. Christie on the other hand, shows Poirots vanity by creating a situation where he almost makes a fool of himself. Johnson however, does not respond to Poirots comment. Clearly, Christie does not want to openly humiliate Poirot.

The Spread Of Hellenism History Essay

The Spread Of Hellenism History Essay The Hellenistic Period dates between Alexander the Greats death, in 323 BC, to the Roman annexation of Egypt in 30 BC. At that time, Greek power and culture spread out to the world. Hellenism resulted from conquests by Alexander the Great. Between 334 BC and 323 BC, Alexander had managed to take over the entire Persian Empire and to bring down its ruler, King Darius III. Alexanders empire covered parts of Europe, Africa and Asia. It included Egypt, Assyria, Asia Minor, Mesopotamia, Levant, Persia, Media and parts of present day Pakistan and Afghanistan (Heckel, 2008). While Hellenism was the result of Alexanders conquests, it took off after his death in 323 BC. This paper discusses the beginnings and spread of Hellenism. Alexander was a son to Phillip II of Macedon. When his father died, Alexander battled with Greek city States against Macedon. He inherited his fathers role as supreme commander. After he had managed to consolidate Grecian City States, he re-launched the war his father had begun against Persia. Alexander and his forces easily moved across whatever was left in western Persia. He conquered all areas towards the east of the Euphrates. Darius gathered his troops in a final attempt to reclaim his empire, and the two met at the Gaugamela plain (Stoneman, 2004). Heckel (2008) narrates that after easily crossing both the Euphrates and Tigris rivers, Alexander came face to face with Darius troops. Their battle seemed to be almost a stalemate, but Darius had the advantage of numbers. When Alexander found a chance, they attacked Darius and he fled. Most Persians gave up and Darius was killed by his own men. Alexander then became the king of Macedonia, Persia and Greece. He was not satisfied and headed for India but his forces refused and he went back hoping to continue with his conquests later on, but he suffered from Malaria and died shortly thereafter. Alexanders commanders competed for control of the empire and eventually divided it into three parts; Greece/ Macedonia, Pergamum/Asia Minor, West Asia and Egypt. This marked the end of Alexanders Era and the beginning of the Hellenistic Age. In the Hellenistic times, the Macedonians did not only control the territory. They also initiated an active exportation of Greek culture. Greek literature, politics, art literature and law found their way into Asia, Africa and Europe. The exportation of culture in such a scale was a new phenomenon at the time. It led to a strong influence of Greek culture on others that later emerged in these areas. Greek culture had a role in shaping Islam, Christian, Roman and Jewish cultures. Throughout the new empire, Hellenization occurred. Where Greek art and architecture was introduced, the Greek way of life and language were also adopted. The influence covered a very large territory that extended from Greece to India then Mongolia and further to states beyond the Oecumenas frontiers (Spielvogel, 2007). According to Stoneman (2004), Greek culture and language spread as Alexanders armies progressed. The Romans on their part took up a considerable amount of Greek culture. They preserved and spread it to other areas of the world. When Rome fell, Greek culture was kept and revisited during the Byzantine Empire years. It was also spread into the Arab world and transmitted to the West during the Renaissance. Ancient Greece therefore impacted on a variety of subjects for instance scientific medicine, mathematics, literature, poetry, language and theater. Architecture, politics, history and philosophy in virtually every part of the world gained a Greek characteristic and names such as Hippocrates, Herodotus, Plato and Aristotle had new meaning. The new testament of the Christian bible was translated to Greek. Herodotus came to be considered as being the father of history. The concepts of democracy and philosophy were related to scholars such as Plato and scientific theory was linked to Gree k scholars. After Alexander died, the Hellenism era started fully. During the time, the known parts of the world accepted and adopted Grecian ideals and culture. Cities that were established by Alexander became the centers of trade, government and culture. Greeks introduced their theatres, temples and schools, as a result of which Greek culture was easily exported. In a way, much of the world embraced Greek culture and the Greek language took up a new international status. Arts and education were founded on classical Greek ideals. They were therefore characterized by ideas of figures such as Aristotle. With Hellenization, there was also a spiritual revolution and change in religious viewpoints. With time, there was a reduction in the influence of Greek gods. This was replaced by a strong influence from Eastern religion which led to the development of the cult of Isis (Spielvogel, 2007). Stoneman (2004) explains that while Alexanders empire had expanded fast, its demise was even faster. His death was untimely, leaving no arrangements for his succession. He therefore left the kingdom in turmoil. Hellenisms complete decline started as from 146 BC. In this year, Romans conquered a large part of mainland Greece. It took away the entire ancient Macedon and marked the beginning of the Roman Empire. By 30 BC, even the Egyptian side of the Hellenistic kingdom had been taken over by Rome. This marked the end of Hellenistic civilization. In conclusion, the death of Alexander the great marked a turning point in world civilization. His ambition for power led to the creation of a large empire that passed through three continents. As the conquests occurred, Greek culture was transmitted to the areas. After his death, the Hellenistic period started in earnest. Practically every aspect of Greek culture was exported and gained prominence in terms of influence. Subsequent historical periods were characterized by Greek aspects of culture, both in artifacts and intellectual contributions.

Billy Budd Essay: Themes of Good and Evil -- Billy Budd Essays

Themes of Good and Evil  in Billy Budd    Many themes relating to the conflict between Good and Evil can be found in Herman Melville's novella Billy Budd.   Perhaps one of the most widely recognized themes in Billy Budd is the corruption of innocence by society (Gilmore 18).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Society in Billy Budd is represented by an eighteenth century English man-of-war, the H.M.S. Bellipotent.   Billy, who represents innocence, is a young seaman of twenty-one who is endowed with physical strength, beauty, and good nature (Voss 44). A crew member aboard the merchant ship Rights of Man, Billy is impressed by the English navy and is taken aboard the H.M.S. Bellipotent.   As he boards the H.M.S. Bellipotent, he calmly utters, "Goodbye, Rights of Man," a farewell to his ship and crewmates.   However, this farewell is not only meant for his ship, but for his actual rights as well, the rights that would have kept him innocent until proven guilty under a normal society (Gilmore 18).   The society represented by the H.M.S. Bellipotent is much different from that of the outside world, as the various laws and regulations in effect during war turn a civilized society into more of a primitive state.   The rights that are fo ught for during war were no longer possessed by the men on board the Bellipotent in an attempt to keep order as best as possible (Gilmore 18).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Billy was impressed by the English navy because of a need for good sailors.   The Rights of Man cannot survive in the war-torn waters of the ocean without the protection of the Bellipotent, and the Bellipotent cannot protect the Rights of Man if it does not impress sailors (Tucker 248).   On the H.M.S. Bellipotent, Billy faces destruction from a force which he does not ... ...ic Encyclopedia.   1994 ed. Bloom, Harold.   The Chelsea House Library of Literary Criticism. Philadelphia:   Chelsea House Publishers,   1989. Bloom, Harold.   Modern Critical Views of Herman Melville.   Philadelphia: Chelsea House Publishers,   1986. Foster, Edward, ed.   Six American Novelists of the Nineteenth Century. Minneapolis:   University of Minneapolis Press,   1968. Gilmore, Michael T., ed.   Twentieth Century Interpretations of Billy Budd. Englewood Cliffs, New Jersey:   Prentice Hall Inc.,   1971. Tucker, Martin, ed.   Moulton's Library of Literary Criticism of English and American Authors.   4 vols.   New York:   Frederick Ungar Publishing Co.,   1966. Van Doren, Carl.   The American Novel.   New York:   The Macmillian Company,   1968. Voss, Authur.   The American Short Story.   Norman, Oklahoma:   University of Oklahoma Press,   1973.      

AIDS Resistance Genes :: Biology

The What AIDS researchers have recently uncovered a genetic trait that may provide protection against HIV-1. A "defect" that could account for unexplained cases of individuals that seem to have an immunity or protection against HIV-1. They are calling the trait an "AIDS Resistance Gene". What is an AIDS-Resitance Gene? This is just one of the questions our group inquired about when we began our investigations into the latest of AIDS research. AIDS Acquired immune deficiency syndrome, AIDS, is a serious disease that becomes more and more common in our nation and around the world. AIDS is defined by certain criteria established by the U.S. Centers for Disease Control and Prevention based on lab evidence such as T4 cell count, the presence of certain diseases, and other conditions. WHAT CAUSES AIDS? This disease is caused by the virus known as Human Immunodeficiency Virus Type 1 (HIV-1) (Structure of HIV), which attacks cells in the immune system, leading to the system's inability to resist harmful organisms. It damages the cells in the immune system, causing the body to lose the ability to fight off infections and diseases. During the course of infection, CD4 T-cells (a special type of infection-fighting white blood cells) are disabled and killed as their numbers decline. From 1981, when the first cases of AIDS were reported, through mid-1995, more than 476,000 individuals had contracted AIDS in the U.S. More than 295,000 of these individuals died. These numbers do not include those infected with HIV. Without symptoms of AIDS, nearly 1 million Americans have been infected with HIV through the mid-1990's. An estimated 19 million individuals world-wide have been infected with AIDS since the late 1970's. History Research has lead some to believe that HIV arose in Africa from retroviruses of monkeys. It is said that urbanization and the change in traditional lifestyles brought HIV-1 to the cities. It then spread to other parts of the world. However, it is proven that HIV-1 has been in circulation since 1959, because antibodies to HIV-1 have been detected in stored frozen blood samples taken from individuals in Zaire in 1959 and the United States in 1968. AIDS was first officially detected in the United States in 1981 in New York and California. In 1981 doctors found what they thought was a rare form of cancer called Kaposi's Sarcoma in many males. These patients also had signs of a type of pneumonia called Pneumocystits which occurs when one's immune system is not functioning well.

Baddeley and Hitch’s Working Memory Model Essay -- Neurology Memory

This essay addresses the working memory model which was proposed by Baddeley and Hitch (1974 in Smith & Kosslyn, 2007) as a response to Atkinson and Shiffrins (1968 in Smith, 2007) multi-store model. According to Baddely and Hitch the multi-store model failed to explain most of the complexities of the human memory and viewed it as being too simplistic. They argued that the short term memory store must have more components rather it being a single inflexible store as suggested previously by Atkinson and Shiffrin (1968). The working memory model is therefore an enhancement of the multi store model. According to Baddeley and Hitch working memory is a limited- capacity system that stores and processes information. According to Baddeley and Hitch (1974) what constitutes as working memory can be divided into four distinct components which contribute to the processes of memory. They are the phonological loop, the visual spatial sketchpad, the episodic buffer and the central executive (in Passer, Smith, Holt, Bremner, Vliek, 2009). The primary role of the phonological loop is to store mental representations of auditory information (in Passer, 2009). It has limited capacity and holds information in a speech based form. It is further subdivided into two more components; the articulatory rehearsal system which has a limited capacity of 2 seconds and rehearses information verbally and is linked to speech production and the phonological store which temporarily holds speech based information (in Smith, 2007) Evidence for the existence of the phonological loop comes from Baddeley (1966 in Passer, 2009) They examined the word length effect in which they presented participants with visual presentations of word lists and asked them to write t... ...however issues such as reliability, validity and bias occur when studying brain damaged patients therefore is not always a valid way of studying working memory (in Smith, 2007). In conclusion, Baddeley and Hitch (1974) developed the working memory in response to the multi store model and introduced four mechanisms involved; the phonological loop, visual-spaital sketchpad, episodic buffer and the central executive. The four components are also largely supported by a good wealth of evidence (in Smith, 2007). References Parkin, A. J., (1993). Memory Phenomena , experiment and theory. Blackwell. USA. Passer, M., Smith, R., Holt, N., Bremner, A., Sutherland, E., & Vliek, M. (2009). Psychology; Science of Mind and Behaviour. (European Edition). New York. Smith, E.E., and Kosslyn, S.M. (2007). Cognitive Psychology, Mind and Brain. Massachusetts, US:Pearson Baddeley and Hitch’s Working Memory Model Essay -- Neurology Memory This essay addresses the working memory model which was proposed by Baddeley and Hitch (1974 in Smith & Kosslyn, 2007) as a response to Atkinson and Shiffrins (1968 in Smith, 2007) multi-store model. According to Baddely and Hitch the multi-store model failed to explain most of the complexities of the human memory and viewed it as being too simplistic. They argued that the short term memory store must have more components rather it being a single inflexible store as suggested previously by Atkinson and Shiffrin (1968). The working memory model is therefore an enhancement of the multi store model. According to Baddeley and Hitch working memory is a limited- capacity system that stores and processes information. According to Baddeley and Hitch (1974) what constitutes as working memory can be divided into four distinct components which contribute to the processes of memory. They are the phonological loop, the visual spatial sketchpad, the episodic buffer and the central executive (in Passer, Smith, Holt, Bremner, Vliek, 2009). The primary role of the phonological loop is to store mental representations of auditory information (in Passer, 2009). It has limited capacity and holds information in a speech based form. It is further subdivided into two more components; the articulatory rehearsal system which has a limited capacity of 2 seconds and rehearses information verbally and is linked to speech production and the phonological store which temporarily holds speech based information (in Smith, 2007) Evidence for the existence of the phonological loop comes from Baddeley (1966 in Passer, 2009) They examined the word length effect in which they presented participants with visual presentations of word lists and asked them to write t... ...however issues such as reliability, validity and bias occur when studying brain damaged patients therefore is not always a valid way of studying working memory (in Smith, 2007). In conclusion, Baddeley and Hitch (1974) developed the working memory in response to the multi store model and introduced four mechanisms involved; the phonological loop, visual-spaital sketchpad, episodic buffer and the central executive. The four components are also largely supported by a good wealth of evidence (in Smith, 2007). References Parkin, A. J., (1993). Memory Phenomena , experiment and theory. Blackwell. USA. Passer, M., Smith, R., Holt, N., Bremner, A., Sutherland, E., & Vliek, M. (2009). Psychology; Science of Mind and Behaviour. (European Edition). New York. Smith, E.E., and Kosslyn, S.M. (2007). Cognitive Psychology, Mind and Brain. Massachusetts, US:Pearson

Understand How to Plan and Provide Environments and Services

1. 1 DESCRIBE THE FACTORS TO TAKE INTO ACCOUNT WHEN PLANNING HEALTHY AND SAFE INDOOR AND OUTDOOR ENVIRONMENTS AND SERVICES Teaching staff have a duty of care when looking after children. It is important that they are aware of government legislation regarding health and safety and the school’s own Health and Safety (H&S) policy in regards to risks and hazards so that they know what to look out for and what to do in the case of an incident or accident whether indoors or outdoors.When working with children and young people staff should always make sure that areas are fit for purpose prior to any learning or play activity; this means making sure a risk assessment is carried out to expose potential risks or situation where children / or adults could have an accident. Should a teaching assistant spot a potential risk then they should make sure that this is dealt with immediately or if necessary logged into an incident book for the caretaker/IT technician to deal with e. . computer c ables moved out of the way and reorganised into a cable tidy, or a potential fire hazard dealt with such as paper removed from bins that were in close proximity to computer wires. Other hazards to look out for: Indoor potential risks: †¢chairs are put away under the tables †¢teaching equipment is stored safely away †¢that there is natural light in the room – no blinds are down †¢there is space for moving around items are picked up off the floor and put away †¢no clothes or anything left lying on the floor to be tripped over †¢there is adequate heating or ventilation so it is not too hot or cold †¢no sharp corners or edges – especially on tables †¢no substances hazardous to health lying around e. g. chemicals such as bleach or those used in science labs †¢foodstuffs that can cause allergic reactions e. g. peanuts †¢fire exits are clear from blockages such as boxes etc. no loose wires to trip over or bare wire ends which could electrocute †¢children have correct footwear and clothing e. g. lab coats and goggles in a science class/plimsolls in a PE lesson to give adequate protection in the setting It is very easy for young children who move around the classroom quickly and who aren’t aware of risks to trip over things or knock into chairs or even each other. This is made more acute when they rushing to outside at break or are hungry and want their lunch or want to leave when it is going home time.In this instance going off in 2’s or 3’s will be easier than a large group. As space can be tight in schools (especially in cities with classrooms being smaller) with any available space used, it is even more important to make sure that pathways around tables and in and out of the classroom are clear for ease of access and to minimise the risk of accidents. It is also easy for staff to bump into tables and chairs when trying to circumnavigate obstacles, especially when in a hurry.St aff should also be aware of risks to parents who come into the classrooms (especially in reception and year 1) when it is drop off or pick up time, for example if someone is pregnant, as the risk to the mother and the unborn child can be greater due to the mother not being able to steady themselves as easily if they trip over something. In dining halls foodstuffs containing peanuts are not allowed on site either in lunch boxes or in school dinners and children are not allowed to share their food in case anyone suffers from a food allergy which may result in a food allergy or an anaphylactic shock.Most schools have trained staff who are able to use an Epipen in the case of such an incident and have statement which indicates what is the allergy, how it manifests itself, what symptoms will appear and what should be done in the case of an emergency. (See attached sheet on Anaphylaxis Emergency Plan 1. 1b). The Health and Safety Executive have issued the following guidance: ‘Medici nes legislation restricts the administration of injectable medicines.Unless self-administered, they may only be administered by or in accordance with the instructions of a doctor (e. g. by a nurse)†¦ The use of an Epipen to treat anaphylactic shock falls into this category. Therefore, first aiders may administer an Epipen if they are dealing with a life threatening emergency in a casualty who has been prescribed and is in possession of an Epipen and where the first aider is trained to use it. (HSE) [www. muir-walker. coop/training/anaphylaxis-and-epipens] Accessed 29/11/12 Outdoor potential risks: †¢Making sure that perimeter fencing around the school is adequate e. g. no holes or broken and gates are secure †¢Slippery/wet leaves †¢Nothing in the way for children and toddlers to trip over on the way in †¢Making sure climbing frames such as Trim Trail have no potential hazards from insecure rope ladders etc. Sandpits and water areas must be covered when not i n use †¢Children using skipping ropes should be made aware of the risks to others when using skipping ropes An example of how difficult it can be to minimise risk is in the case of XXXX Primary School who have tried to minimise the risks of any accidents happening by asking parents (via newsletter) not to let their children play or run around the school or climb apparatus when waiting to pick up siblings, in case of accidents.This is difficult to achieve as everyone involved has to be on board and with toddlers and young children there is a lot of space to have fun in. In addition, there are no clear warnings in sight and only a few parents take heed of this allowing their children to have freedom in the playground; unfortunately the potential for an accident occurring out of class time is still there.

Communicating With and About People with Disabilities Essay

1. The network etiquette consists of some rules, which are important to adhere to, when you are in the cyberspace. There are several rules, which I comply with, when I am communicating in chats, discussing something in forums or exchanging letters. The first rule is that the relation with the interlocutor in the virtual world has to be like the one in the real world. The second rule is not to abuse your power. In my opinion, these rules are particularly important, because they encourage Internet users to be polite in the virtual space. The first rule is very important due to the fact that it always reminds you that in cyberspace you have to behave yourself as if you were speaking to a man or woman face to face. In my opinion, compliance with this rule helps you to observe other rules of network etiquette. The second rule reminds the Internet users to keep their advantages to themselves and not to use these advantages in their own interests. In wider context, this rule corresponds to the principle of tolerance, which is the cornerstone of the democratic society. Finally, in my point of view, observance of these two rules of etiquette helps you to behave politely in the cyberspace. 2. There are some suggestions of communicating with persons with disabilities, which I have never used before. These are some tips for communicating with individuals who are blind or visually impaired and suggestions that offer assistance, if the individual has difficulty opening a door (1, 2007). If I were therapist, I would always use these suggestions, in order to speak to people with disabilities. For example, when I am speaking with individuals who are deaf or hard of hearing, my voice is very loud and clear. Sometimes I write what I want to say, so that the patient clearly understands me. If I had a patient with sign language interpreter, it would be very important to speak directly to the person and to look at the patient eyes, but not at the interpreter. In conclusion, observance of suggestions for communication with persons with disabilities allows me to approach their problems more closely. I would find common language with patients very quickly, and we   would understand each other better.

Positioning Strategy Essay

By creating product, service, channel, people and image differentiation Nestle arrives the consumer touch point more easily, effectively & efficiently in comparing with other competitors in the highly competitive food processing market. Product Differentiation : Nestle brings a many of product for target customers. They make available 25 types of minerals in Nido for children. It also arranged Cereals’ and Lactogen 1 &3 for newly born baby exclusively. Now the doctors says these products for child’s to their parents for great & maximum nutrition Nescafe is a product which contains 4 types of categories. They offer Nescafe ice for hot and warm weather, They provide Maggi including Maggi instant; Maggi 2 minutes which Includes and contain various minerals, vitamins and nutrition’s. Channel Differentiation : Nestle reach their products to the customers through their experienced market salesman and transportation. So that their products. are much easy to their customers. Image differentiation Nestlà ©Ã¢â‚¬â„¢s logo is totally different from others competitors that are greatly choices by its users. For that way customer easily choose them in the market which is another effective benifits for Nestle products. People differentiation The company has a large number of manpower’s that are highly educated and trained. In Singapore, 400 employees are employed in market Company chairman; They are running this business successfully for a long time. Service differentiation Another advantage for this company is better service for its respective users from its competitors. They provide 24Ãâ€"7 hot line service. High quality checking is providing for its customers. Its marketing dept. and public relation dept. are working for finding out customer’s new needs and response toward their nestle products. Positioning Statement Baby Products To babies who are deprived of proper nutrition,Nido,Cerelac,Lactogen are the very nutritious milk Product that provide you more use full nutrition different from any other brand because these includes different types of vitamin, mineral etc. The strength of Nestlà ©Ã¢â‚¬â„¢s brands has given the company an unparalleled position on a global basis across a wide range of product categories. Six worldwide corporate brands, Nestlà ©, Nescafà ©, Nestea, Maggi, Buitoni and Friskies contribute about 70% of the group’s total sales, with the Nestlà © brand itself contributing 40%. These brands are the first choice of consumers around the world, whether as stand alone brands or in combination with product brands such as KitKat and LC1. Nestlà © also owns regional and national brands with which consumers have a close and often longstanding familiarity. These brands enable consumers to express their individuality and to respect their traditions whilst still enjoying the quality of a Nestlà © product and, as such, are key elements of the Nestlà © portfolio. Nestlà ©Ã¢â‚¬â„¢s brands and products are the focus of continual innovation and renovation so that they will be relevant and appealing to today’s and tomorrow’s consumers. As important as ensuring that our brands meet and beat our consumers’ expectations is ensuring that they are available whenever, wherever and however our consumers Milo, Maggi face, and Nescafe are some familiar names that have been around for a really long time in our lives. They are so close to us that in one way  or another, we are dependent on them, thanks to their mother company, Nestle. We grew up with Nestle as part of our lives, and it plays the role of a loyal partner and witness of our story. In 1865, Swiss chemist Henri Nestle took the lead in the invention of a baby food that combines cereal with milk. It started when a friend with a premature baby was brought to Henri Nestle. The baby could not eat because of extreme physical weakness, leading his parents to abandon him. Kindness led Henri Nestle to decide to care for the child, and feed him by developing their own cereal with milk. This gradually helped restore the baby to health. The good news quickly spread in the local community. Some mothers found that the cereal with milk helped solve the problems of their children who do not drink milk. Later, this â€Å"magic† spread all over the world. A very popular, high-quality food that helps children grow up healthy. In 1867, Henri Nestle decided to create a parenting formula company. He branded his products with his name, which actually when translated in English means â€Å"comfortable† and â€Å"snuggle†; Nestle naturally makes people think of a loving mother feeding her baby, a scene that insinuates a better life. Name and Trademark In 1905, the Nestle Baby Formula Company merged with a food company in the United States to develop condensed milk called Nestle Enrich. In 1949 they purchased another Swiss company, thereby changing their name to the Nestle Food Company. In the early 1900s, the company began to diversify production, acquisition and the establishment of the enterprise around the world. Now, Nestle is the world’s largest food manufacturer with more than 500 factories in more than 80 countries around the world. They employ nearly 255,000 R & D personnel in the world. Nestlà ©Ã¢â‚¬â„¢s global annual sales reach more than $ 47.7 billion, of which approximately 95% comes from food sales; the main products being instant coffee (Nescafe), condensed milk, powdered milk, baby food, cheese, chocolate products, candy, and instant tea. Overall, the name â€Å"Nestle† did not cost much to think about. Henri Nestle used his own name for the brand and trademark; the patterns of which naturally lead people to relate it with healthy and nutritious products. It does not only have a rich connotation, it is also in full compliance with the basic requirements of the trademark positioning. First, Nestle is significant because it is a strong brand name. It leaves a deep impression with people, generating loyalty. Secondly, the name is a general reflection of its company. Everyone knows the brand name Nestle; Henri Nestle established and strengthened the company’s image; their trademarks become the general public’s perception on their products, synonymous with the company’s uniqueness in the world. Furthermore, the Nestle name and trademarks are closely integrated and conceivable. As a result, Nestlà ©Ã¢â‚¬â„¢s brand shows strategic positioning. Human Marketing Strategy Positioning highlights the value of your products and the greater benefits it brings to consumers, stressing its superiority over other similar goods. Nestlà ©Ã¢â‚¬â„¢s milk powder and coffee has the content and quality of the brand, both related to health and nutrition. Coffee to a large number of consumers brings â€Å"comfort† and â€Å"ease†, as their milk products bring the same for infants. The emotional positioning symbolic of their products to consumers is prominent, using it to arouse consumer sympathy, trust, love and other emotional resonance. The brand adapts to the changes in consumer psychology. The Nestle name and trademarks inject emotion, imagery, and establishes a good brand and corporate image. Nestlà ©Ã¢â‚¬â„¢s success is a natural result of multiple factors. Implementation of marketing strategy is an important factor. As are production, brand, quality control, and the main raw materials used. Administrative rights are basically in charge of the national companies, they have the right to determine each product’s final shape in accordance with national requirements. This means that it is necessary to maintain fully  decentralized operations, but with consistency. In order to achieve this dual purpose, it is important to maintain a delicate balance. This is a balance between international operations and the local country operations, and also the international and local communication. Proper cascading of information is required in order to properly implement new policies. Nestle has three factors that ensure involvement in the presentation of the company’s strategy, brand marketing strategies and product details: 1. LABELLING STANDARDS – A label standardization which is a guiding document consisting of various elements that clarifies rules and standards. An example of which is the specifications of the Nescafe logo, font and color, as well as various details that measure its proportions. This document also lists the various product label legends; it is recommended that each branch or office use these labels as early as possible. 2. PACKAGE DESIGNMANUAL – The packaging design manual provides a guide that allows a more flexible use of their files. It presents a variety of different ways of using their existing standards. For example, in the form of packaging materials and options. 3. BRANDING STRATEGY – Brand strategy includes the Nestle product marketing principles. These features include: brand personality, image expectations, company contacts, the brand, involved visual features of the other two files, and brand development. Corporate Culture and Solidarity Nestlà ©Ã¢â‚¬â„¢s decision-makers recognize that economic globalization has led corporate marketing activities and organizational mechanisms to shift the focus of their work. The marketing department of the company is divided into direct operation, and smaller, multiple operations department. Each of the operations department have the independence and flexibility to operate in the market and make timely contingency decisions, but subject to the overall  strategy of the enterprise. Nestlà ©Ã¢â‚¬â„¢s module portfolio strategy allows each branch to operate independently in the market, giving them the right to take a unique strategy, but with proper coordination with the company headquarters. Nestle employees have always been a key factor in bringing the Nestle spirit to life. It is this spirit that led Nestlà ©Ã¢â‚¬â„¢s development from a rural workshop to today’s world leader in food companies. Their staff is Nestlà ©Ã¢â‚¬â„¢s most valuable wealth. The excellent performance of the Nestle Group today stems from the strong efforts and loyalty of employees around the world. As a company committed to producing high-quality food, and creating a better life, Nestle is also very concerned about their employees. Nestle has become an employer of choice because of the respectful relationship formed between the managers and employees of Nestle; it is non-discriminating of any ethnicity, race, religion, and gender, with respect for cultural and social diversity. Nestle firmly believes in a combination of local and international talent played to the best of their potential and ability, in order to provide consumers with quality Nestlà © products and brands whenever and wherever.

Groups vs Individuals Essay

‘Individuals will complete a task more efficiently and effectively than a group. And training in group dynamics, whilst interesting, has no practical value as a means of increasing the standard of group performance’ (Mullins, 2007, p296). Essay This essay is going to examine the main differences between the work of individuals and the work of a group. The perception of the author of the essay title basically states that there are more benefits than drawbacks in the individual work when comparing to the group work as well as that a given task can be completed more efficiently and effectively by an individual. The other part of the title discusses that there is no increase in group performance even though training in group is more interesting and appealing. In order to examine these two statements it is essential to consider every effect that might have an impact on the work of both individuals and groups. What often comes to people’s mind when discussing the advantages and disadvantages of working in a group is that the more people you have the more ideas you have and that the more people you have the faster the given task is completed. This essay will reveal that it is not as simple as many of us might think and that there are many complex elements of people’s behaviour that might have both positive and negative effect on the final task result. In what follows, we’ll have a look at these factors and give reasons why should the work of individual be more effective than group work or why not. In this part of the essay we are going to have a look at how various individual differences affect individual behaviour in the workplace. Individuals in the organization explore five topics which are personality, perception, learning and motivation at work. All these five psychological aspects are very closely related to each other and they help us to understand behaviour in general as well as in particular but also to analyze the performance of work and the quality of working life. We have chosen to focus on one of these five topics – Personality. Firstly, it is required to comprehend what actually personality is. Despite of the fact, (Bratton, 2007) that any universal definition of personality has not been accepted yet, we define personality as a relatively resistant way of thinking, feeling and acting which characterizes a person’s response to his or her environment. However, (Buchanan & Huczynski, 2004) there are some properties, which restrict our definition of personality, that are both stable and distinctive, depending on different situations and over time. In the case of stability, we are not interested in properties that are occasional and transient. For example, changes in person’s behaviour caused by the consumption of drugs or caused by some kind of illness are not considered as personality characteristics, unless they become permanent. However, there is one serious issue and that is the fact that personalities appear to be flexible. For example, a manager who appears to be very loud and emotionless in the office could be a caring and supportive parent in family life. In the case of distinctiveness, we must know that personality theory is related to properties that are unique to the individual and not to those that all or most other people share. For example, a man may be aggressive towards taxi drivers, friendly with waiters, loud at concerts and terrified of spiders. But the thing is that he may share some of these dispositions with a friend who breeds spiders. We also must know that, (Buchanan & Huczynski, 2004) the theory of personality relies on two main propositions. One of them is that behaviour does not change frequently even though is has both stable and distinctive features. The other one is that it must be accepted they only way how to compare the distinctive properties is by comparing them to the properties of others. One of the many theories of personality is Eysenck’s three-factor model of personality. Hans J. Eysenck (1916-1997), a well-known British psychologist born in Berlin, Germany, used factor analysis to originate his theory of personality. His theory declares, (Bratton, 2007) that a normal personality can be understood in terms of three basic factors : introversion ( a personality dimension that characterizes people who are territorial and solitary ) – extroversion ( a personality dimension that characterizes people who are outgoing, sociable and talkative ), stability – instability and self-control – psychoticism. Introversion is the opposite of extroversion, stability is the opposite of instability and self-control is the opposite of psychoticism. Eysenck created a two dimensional model which he believed captured the most important aspects of person’s personality ( see Figure 1. 0 ). [pic] Figure 1. 0 points out the effects of various combinations of the three dimensions and relates them to the four personality types (Bratton, 2007) originated by the Greek physician Galen in the second century AD. The fact that the two basic dimensions intersect at right angles ( in the sense that they are independent ) should be noted. Therefore, when we know what level of extroversion personality has it does not show us how emotionally stable the personality is. The level of person’s stability could be anywhere along the stability dimension. The other thing which the diagram reveals is that various combinations of the two primary basic dimensions make different personalities. For example, as we can see, an extroverted unstable person is touchy, restless and aggressive an extroverted stable person is sociable, outgoing and talkative. Eysenck’s theory puts in our mind that the type of personality might have a vast effect on an individual completing a given task. Therefore, a company should be very careful when hiring new employees. But on the other hand, hiring a suitable type of personality would bring a great effectiveness and efficiency into the company’s performance. In this part of the essay we are going to examine some problems that might occur in the work group. When speaking of groups we must understand what actually a group is. A group could be people waiting at a bus stop for a bus, audience in a theatre, people sheltering in a shop doorway from the rain or members of a football team. However, only one of the mentioned groups can be regarded as a work group and that is the football team. It is very significant to recognize a distinction between mere aggregates of individuals and psychological group. Consequently, we must know what characteristics a group must meet to become one. Firstly, (Buchanan & Huczynski, 2004) it is a minimum membership of two people. No ‘official’ size has been accepted, and different authors describe groups that range from two to thirty individuals. However, the more members a group has the more relations within the group there are. This fact might have a huge effect on the group performance whereas the bigger the group is the better level of communication is required and the more complex it is to operate the group effectively and successfully. Secondly, (Buchanan & Huczynski, 2004) every single member of the group must be able to communicate with every other member. In case of not meeting this criterion there might be some very serious problems in completing a given task. For example, if there was a group of three members and one member would not communicate with one of the other two members, the efficiency of the group performance would be hardly decreased. Thirdly, (Buchanan & Huczynski, 2004) members must have a shared sense of collective identity. Each member must be associated with the other members, not see him or herself as a individual working independently and at the same time all members must believe themselves in order to distinct the group from other groups. Failing to meet this criterion might cause a very negative impact on completing a task. For example, if one group member do not believe in some of the other member it might cause a tension between the members or it might make the disbelieving member work independently and again decrease the efficiency of the group performance. Fourthly, (Buchanan & Huczynski, 2004) members must have complementary goals. Each member of a group may have different goals which can be achieved only by membership of and participation in the group. Fifthly, (Buchanan & Huczynski, 2004) a group must have a structure. Every member of the group will have a different role, for example initiator, suggestion-provider, compromiser and etc. These roles tend to become fixed and indicate what members expect from each other. This criterion can be met only by following certain norms or rules. We believe that this is the most fragile part of work groups. Some people believe that rules are made to be broken and tend not to follow them. This can as well as the other criteria have a vast impact on the group performance. This part of the essay is going to be related to the statement that training in group dynamics, whilst interesting, has no practical value as a means of increasing the standard of group performance. First of all, we must gain knowledge of the term group dynamics. Group dynamics (Bratton, 2007) is the study of human behaviour in groups. The nature of groups, group development and the interrelations between individuals and group, other groups and other elements of formal organizations are included in this study. We have four major factors (Bratton, 2007) that influence group dynamics, but be aware that these factors does not attempt to create a theory of group dynamics, nor these factors can be applied to every type of group. These four elements are group context, group structure, group processes and group outcomes. We will have a closer look at the group structure. The group structure has a crucial role in group dynamics. It influences the way members relate and interact with each other and it also enable us to explain individual behaviour within the group. Without any doubt all of us have at least once found ourselves in a group. We know that group members within a group are not equal, do not have the same knowledge, have different perceptions and have different skills and abilities. This is where the differentiation takes place and where social relations are formed. According to Bratton (2007, p. 303) the group structure is the stable pattern of relationships among the differentiated elements in the group. Size of the group along other factors such as roles, status and leadership plays very important role in differentiation of a group. As we have mentioned earlier the more people you have in a group the more relationships there are and the more relationships there are the more likely a conflict might occur. For example, a group of three has three relationships, a group of four has six relationships and a group of seven has however 21 relationships. A big problem that might occur in a group is when a group has numerous members coalitions might intervene which means that some members align themselves against other group members.

The Relationship between Entrepreneuship, Innocation and Economic Essay

The Relationship between Entrepreneuship, Innocation and Economic Development - Essay Example A variety of theories and policy approaches have been advanced with Keynesian influenced stimulus packages being infused into Western economies with varying degrees of success. Still, a growing body of support has turned to the potentials of economic development occurring through entrepreneurship and innovation. Theorists such as Joseph Schumpeter argue that entrepreneurship and innovation are core elements for economic development, and subsequent city and state governments have oftentimes-established incubators and given increased funding to ensure that innovation is supported. This essay examines the relationship between entrepreneurship, innovation and economic development. The essay also considers the role creativity and problem solving play in this relationship, with reference to both theory and examples from the business world. Analysis When examining the relationship between entrepreneurship, innovation, and economic development perhaps the most groundbreaking theorist has bee n Joseph Schumpeter. While Schumpeter’s insights into economic development span a wide array of understandings, there are a number of specific considerations that are relevant for this specific mode of investigation. One of Schumpeter’s most important notions is that of ‘creative destruction’. ... Individuals such as Alan Greenspan have noted that this process underlines economic development. He notes, â€Å""Capitalism expands wealth primarily through creative destruction—the process by which the cash flow from obsolescent, low-return capital is invested in high-return, cutting-edge technologies" (Greenspan 2002). There are a number of specific means by which entrepreneurship and innovation carries out such creative destruction. In his text ‘Theory of Economic Development’ Schumpeter argued that entrepreneurship didn’t simply create new industries, but also resulted in the combination of past industries (Schumpeter 1982). One example of this is that the development of the steam engine combined with carriage development techniques to form the automobile. The development of the automobile then drastically shifts previously held economic and social structural elements, reenergizing the economy and contributing to economic development. While Schumpeter ’s theories have received a degree of criticism that remain prominent and highly relevant in the contemporary world environment. In large part, Schumpeter’s understanding of entrepreneurship and innovation as contributing to economic development has been echoed through endogenous growth theory. This perspective contends that a nation’s economic growth occurs through internal rather than external factors. In this context of understanding it’s clear how Schumpeter’s theory on entrepreneurship is squarely rooted within the endogenous means of growth. While entrepreneurship is popularly viewed in terms of inventions and small business owners, in further examining its impact on economic development one must consider the more abstract notion of innovation

Accident investigation Essay Example | Topics and Well Written Essays - 250 words - 1

Accident investigation - Essay Example Furthermore, it acts to fulfil the legal framework and guidelines set aside by the Roads and Safety Department. Lastly, it act to prevent any blame via establishment of the causative agent of the accident, and therefore, mitigating it in case of any occurrence in future. In case of serious cases that my necessitate compensation, a final report is drawn out and forwarded to the insurance firms. The National Transportation Safety Board possess the mandate to conduct investigations to conducting all the civil aviation accidents. Additionally, they do control any release of hazardous materials in the environment in the course of transportation activities. The board has been accused of being quite hazy in implementation of its activities, hence leading to persistent occurrences of accidents. However, there is a need to intensify their investigation activities, both pre and post incident occurrences. The team should work together to prevent any occurrence of accidents by ensuring that no driver is intoxicated with alcohol and other drugs as they drive. The set policies such as speed limits, vehicles maintenance, roads, air, and rail maintenance should undergo regular checks and evaluations to ensure that they are up-to-date. Those caught with dangerous driving should receive heavy fines. Most significantly, the teams dealing with the causes of accident should be rich in skills, so that they may not assume even a single idea leading to the cause of the accident. Adoption of a strategic plan with number of accidents reduction should be in place. All these will aim at ensuring that NTSB remains reactive in the roles (Invest in Transportation,

Report to your line manager on the changes to the appraisal system Essay

Report to your line manager on the changes to the appraisal system - Essay Example In addition, the committee should set process-oriented goals rather result-oriented objectives. Besides, there should be clear communication channels between the supervisors and the employees. Other recommendation included instituting psychological appraisal systems that assess future performance potential. Moreover, the organization should institute a peer evaluation program that produces results for comparison with the supervisors’ results. Introduction Evaluation of performance is a primary feature of every organization. Performance appraisal is an element of performance management that concerns with examining an employee’s productivity against set standards (Kandula, S. R. 2006, 32)). This is beneficial to both the company and the employee. The employee benefits in terms of professional development. This is because one learns of unique strengths and weaknesses that are responsible for particular levels of performance. In addition, the employee learns of the gaps tha t one should tackle in subsequent performances. There are key objectives of this research. To begin with, it seeks to evaluate whether the organization’s goals can align with the employees goals during the performance appraisal process. ... This system is less empirical as it involves mutual discussions with the supervisors and employees on performance. In this method, the manager sets specific, measurable, and reasonable goals with individual employee regarding one’s expectation of performance. The manager discusses with each employee while paying attention to notable factors. To begin with, the manager considers the employee’s individual scenario. Individual scenario relates to the employee’s current position in the organization’s hiercahy. This suggests that the managers consider the tasks of the given employee in setting the goals. The manager, therefore, cannot set goals that exist out of the realm of one’s duties. In addition, the manager considers the limitations of an employee in performing certain tasks. This pays attention to the authority of the immediate supervisor and the unique jurisdictions that determine the behavior of the employee (Aswathappa, K. 2005, 167). Besides, the managers regard the level of skills of the employee. Since this is a continuous process, the past behavior and performance of an employee becomes a vital criteria in setting goals that reflect such deficiencies. Deficiencies refer to the gap between an actual past performance and the respective expected level of performance (Evans, D. 2001, 20). It is essential to have clear organization’s strategies in setting performance goals. Performance targets cannot only consider the employee’s situation because the organization has overall strategies that it wants to achieve through the employees (Kumar, R. 2011, 49). The organization’s goals are set in terms of the long-term view and short-term annual goals. The

The US and European approaches to fighting terrorism Research Paper

The US and European approaches to fighting terrorism - Research Paper Example Terrorism can simply be defined as strategies to coerce or cause terror. The official Federal Bureau of Investigation (FBI) definition of terrorism takes apart domestic and international terrorism.The FBI (2002) explains, "Domestic terrorism refers to activities that involve acts dangerous to human life that are a violation of the criminal laws of the United States or any state; appear to be intended to intimidate or coerce a civilian population; to influence the policy of a government by mass destruction, assassination, or kidnapping; and occur primarily within the territorial jurisdiction of the United States." It further says, "International terrorism involves violent acts or acts of dangerous to human life that are a violation of the criminal laws of the United States or any state, or that would be a criminal violation if committed within the jurisdiction of the United States or any state." (White p4)The European believes that the security at home and overseas can be accomplished if there is stability and development in the Mediterranean. In France where there is a large population of Muslim and Jews, practically every significant domestic political issue from crimes, immigration, and anti-Semitism, has an imperative Mediterranean dimension. They perceive that the source of terrorism lie in the economic, social and political discriminations that are prevalent on the southern seaside of the Mediterranean and as such can only be addressed through a broad structure that hits at the deepest causes of terrorism. During the time that the Soviet Union crumbled, the members of the European Union no longer saw possible North-South conflicts or nuclear threats. Instead, they saw various south-south conflicts and series of new transnational risks such as illegal trafficking of arms, drugs and even persons; terrorism connected to numerous religious issues; immigration. EU further believes that European security should be less focused on military conditions instead to s ocial and political development of Mediterranean. In the United States, the FBI is a part of vast criminal justice machinery tasked to maintaining legal and political order. They deal with terrorism based on how they perceive acts related to it. According to the FBI, "Terrorist acts are intended to intimidate or coerce a civilian population; influence the policy of a government by intimidation or coercion; or affect the conduct of a government by mass destruction, assassination or kidnapping and occur primarily outside the territorial jurisdiction of the United States or transcend national boundaries in terms of the means by which they accomplished, the persons they appear intended to intimidate or coerce, or the locale in which their perpetrators operate or seek asylum." However, other people are apprehensive about the way the US defines terrorism since some in the Muslim countries believe that the values of the Islam are threatened by the materialism of the West. The US focus to fighting terrorism is to strengthen its military cap acities. They are plagued by what had happened during the 9/11 that US became aggressive in terms of fighting terrorism. Even when countries are cooperating fully, there is no way to suppress or prohibit every conceivable terrorist movement or conspiracy. A more realistic situation would be to increase considerably the costs and risks that criminals and terrorists face when they choose to engage in conspiracies. Further than that, more measures can be taken. The United States can work more with European partners to strengthen states in

Not using plastic grocery bags Research Paper Example | Topics and Well Written Essays - 1000 words

Not using plastic grocery bags - Research Paper Example Such matter is non-biodegradable when disposed in the environment because it does not break down, dissolve, or rust at any timeframe. The bags could also be made from biodegradable polymer, polylactic acid derived from Lactic acid. The amount of plastic that the world consumes has steadily risen through the past years due to increased industrialization (Freinkel, 2011, p.7). Attribute to success Due to the excessive environmental degradation through the constant use of plastic grocery bags, other alternative measures were incorporated in order to reduce environmental pollution. Use of paper bags made from synthetic natural paper for carrying of goods from one point to the other. Such papers are biodegradable, can easily dissolve, and they are destroyed by water hence causing no harm to the environment and the living organisms. The governmental legislation policies on plastics ensured that there was a reduced production of plastic bags until there was a total ban on plastics, this led to decrease in the demand, and use of the plastics, and hence the adoption of alternative means for carrying goods. Increased production and introduction of biodegradable bags into the market at a manageable cost in the first place promoted a quick adoption of such carriage materials, which were convenient to carry and use. The national environmental management authority (NEMA) giving out stern policies with respect to using plastic bags and the hazards caused by carrying goods in them promoted a change of heart to reduce the health hazards and risks coming with the constant use of plastics. Challenges The other bags used for carrying goods are expensive compared to the price of plastics, because they are made of expensive synthetic materials. Such bags are not as durable and tough as plastic bags, which are made of combination of tougher material. These other synthetic bags cannot be used to cover and safely store certain contents unlike plastics, which could be used to cover cert ain contents. It takes a lengthy period to adapt using other paper bags after the drastic decline of using plastics. The plastics were available in a variety of sizes to accommodate numerous goods, but the introduction of other paper bags in limited sizes has impacted the way a variety of goods are carried and sometimes extra costs are incurred purchasing more than one paper bag for carrying goods that would fit within one plastic bag. Such biodegradable bags are not readily available in the rural settings because of poor communication channels that would enable effective transportation and shipment of such consignments to be available to the consumers. Environmental impact Following the decline of using plastic grocery bags, there has been a variety of impacts to the environment. Since plastics litter the environment, there has been reduced distribution of plastic litter (misplaced solid waste) within the environmental surrounding; soil profile and aeration have been improved due t o limited non-biodegradable plastic material. There has been reduced water pollution and infections to animals and human beings caused by the consumption of unpalatable plastic material, and air pollution caused by the burning of plastics, which eventually produce chlorofluorocarbon elements that contaminate the air, and causes global

Term Paper _Cost Accounting Essay Example | Topics and Well Written Essays - 750 words

Term Paper _Cost Accounting - Essay Example In this novel the authors have used their creativity to talk about the managerial issues faced by employees in the western working environment and the possible repercussions of the prevalent state of affairs that are required to be addressed on immediate basis in the corporate sector before it’s all too late. Theory of Constraints The authors add the element of surprise and interest in the story by subjecting Alex Rogo to â€Å"cross-road† situation where he has to save his job in a period of just 90 days bearing in mind that his domestic life is also not running smoothly as his marriage is turning out to be disaster as well. Under such intricate scenarios the authors try to explain and introduce the famous â€Å"Theory of Constraints†. The Theory of Constraints is one the most widely used theories in the business environments today as it is applicable to a wide variety of processes involved in Operations and Project management. Bottlenecks Identifying bottleneck s at the right time is also another aspect addressed in the book. Bottlenecks and their identification are very important managerial tasks that the corporate governance looks to be performed at the right time by its managers. The bottlenecks refer to the blockages and hindrances that a particular department faces during the process of accomplishing the desired goals. Bottlenecks ultimately end up bringing loss of numerous working hours and costing huge percentages of revenues every year for a lot many companies in the corporate world. The idea of bottlenecks and means of identifying and improving on them are also described by using the personality of Alex Rogo and his team in the novel. The advantages of rectifying bottleneck activities and enhancing the efficiency of the system on the whole, were portrayed in the novel in terms of the goals achieved by Alex Rogo and his team, yielding huge benefits. Socratic Method An outstanding feature of the story is the Socratic Method, a magic al tool that solves the problem without any outside assistance being craved for, used by the authors. A character, Jonah, introduces this methodology to Alex and his team in the novel. The Socratic Method is to ask a question regarding a problem to the people affected. This question will initiate a series of questions that the affected would answer themselves and ultimately will reach a solution to the problem. This method was not only fruitful for Alex in his professional life but it also turned the tables in his favor in his domestic life with his wife. The rhetoric used in the novel by the authors involves the reader in the story and makes one feel as if the situation is being experienced or witnessed in real time and this consequently enhances the learning and experience. Activity Based Costing In relation with theory of Constraints various vital concepts of Management and Cost Accounting were also discussed in the book such as the severity of Activity Based Costing (ABC) in ide ntifying the weak links or inefficient practices in the process chains and why Traditional Cost Accounting (TCA) should not be used. ABC focuses on â€Å"what needs to be done?† while TCA is more concerned about â€Å"how it needs to be done?† because of being process focused ABC enables the companies to identify bottlenecks and to reduce costs at every stage in the production process while TCA is just about getting a task done in a conventional method without questioning the